A word about raising your prices..

Lately I’ve been talking to a lot of agency owners that think they have head trash about their price.

They want to charge more, but have a hard time actually doing it.

Price, like anything else, is a process.

I charged my first SEO client $400/month. It just seemed like a psychologically satisfying number at the time.

Later, a surgeon would tell me he tripled his practice from our SEO. “I don’t know what you’re doing, but people keep calling and saying they found us on Google. You’ve made us millions.”

The very next day, the price went up.

The first time you offer a service is the least you will ever charge.

This is why being a generalist sucks. Because a generalist never gets to do the same thing twice. Ergo, they never have any price certainty because every time is the first time. Each solution is unproven.

Price certainty isn’t just about believing in your own worth.

Fully believing in your price comes by working with clients and having your stuff work. Seeing is believing.

It comes from having done this exact process 100 times. It’s knowing your stuff works and exactly who it works best for.

You don’t acquire price certainty in a single leap and bound. It’s a process.

Was anyone certain the first time they rode a bike or drove a car?

Sometimes it’s not about doing a bunch of voodoo, affirmations, and trying to talk yourself into believing you’re worth it.

It’s just doing the same thing over and over until it’s second nature.

Random thoughts in Mexico.

May the force be with you.

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