Streamline Your E-commerce Site for Better Search and Browse: An E-commerce Audit Guide

44% of individuals start their online shopping journey with a search engine.

As the world becomes more digital, online shopping is becoming increasingly popular. In fact, according to recent studies, 44% of individuals begin their online shopping journey with a search engine. This means that search engines are a crucial starting point for eCommerce businesses looking to attract and convert potential customers.

If you’re an eCommerce marketer, it’s important to ensure that your website and marketplace product pages are optimized for search engines and that your products are visible in search results. To help you with this, consider taking an eCommerce audit through Blue Meteor.

An eCommerce audit is a comprehensive review of your online store, including its structure, design, and functionality. It can help you identify areas where your website can be improved, and can provide insights into your customers’ behavior and preferences. Here are some of the benefits of taking an eCommerce audit:

Identify areas for improvement: An eCommerce audit can help you identify areas where your website or product pages are not performing as well as they could be. This can include issues with navigation, slow page load times, or poorly optimized product descriptions.

Improve your search engine ranking: By identifying areas where your website can be improved, an eCommerce audit can help you improve your search engine ranking. This can lead to more visibility for your products and ultimately, more sales.

Product Data: One of the most critical elements of any eCommerce website is the product data. This includes information such as product titles, descriptions, images, pricing, and inventory levels. When conducting an eCommerce audit, it’s important to review the accuracy, completeness, and consistency of this data to ensure that customers can easily find and understand your products.

Taxonomy: The taxonomy of your eCommerce website refers to the way in which products are organized and categorized. This includes the hierarchy of categories, subcategories, and product attributes such as size, color, and material. A well-organized and intuitive taxonomy can make it easier for customers to browse and discover products on your website.

Schema: Schema refers to the structured data markup used on your website to provide information to search engines. This includes things like product titles, descriptions, prices, and availability. By implementing schema markup correctly, you can make it easier for search engines to understand the content on your website and display relevant information in search results.

Search and Browse Functionality: In addition to product data, taxonomy, and schema, it’s important to review the search and browse functionality of your eCommerce website. This includes factors such as the speed of search results, the relevance of search results, and the ease of navigation through product categories and filters.

Understand your customers: An eCommerce audit can provide insights into your customers’ behavior and preferences. This can help you tailor your website and product offerings to better meet their needs and preferences.

Stay ahead of the competition: By identifying areas where your website can be improved, an eCommerce audit can help you stay ahead of the competition. This can give you an edge in a crowded online marketplace and help you attract and retain more customers.

In conclusion, if you’re an eCommerce marketer looking to improve your online store and attract more customers, consider taking an eCommerce audit through Blue Meteor. By identifying areas for improvement, improving your search engine ranking, understanding your customers, and staying ahead of the competition, an eCommerce audit can help you achieve your goals and drive more sales.