Create High-Quality Video Content in Minutes with This AI Tool → Digital River

Digital marketing has become increasingly competitive, with companies vying for the attention of potential customers across various online platforms. However, the attention span of these potential customers has been decreasing, and it has become more challenging to engage them with long-form content.

To address this issue, Pictory.ai is an innovative solution that offers concise and engaging video content to help your business capture the attention of its audience. Pictory uses AI technology to generate videos that are visually stunning and have high-quality graphics, animations, and text overlays.

By providing content that is both visually and intellectually stimulating, Pictory helps businesses stand out in a crowded market and keep their audience engaged. Additionally, Pictory’s video content can be easily shared on various online platforms, such as social media, websites, and email campaigns, making it a versatile tool for digital marketers.

Pictory can also help businesses save time and money in the content creation process. Instead of spending hours writing and editing lengthy blog posts or recording and editing long videos, businesses can use Pictory’s AI-generated videos to create concise and engaging content that resonates with their audience.

As digital marketing continues to evolve, businesses need to find new and innovative ways to capture the attention of their audience. Pictory provides a solution to this challenge by offering visually stunning and engaging video content that helps businesses stand out in a crowded market.

In this article, we’ll take an in-depth look at Pictory and explore its most prominent features, pricing, pros and cons, and more. If you think that it’s for you, you can sign up for your free trial at https://bit.ly/pict0ry.

One of Pictory’s main features is it’s text-to-video software which is very easy to use. I’ve broken it down I’m a step-by-step guide here but you’ll get the hand of it very quickly as it’s simple and intuitive.

1. Paste in your own script or give it the URL to an article, and it will automatically create a script for you to use.

2. Review/Edit the Storyboard: Once you are happy with the script created from your blog post, Pictory’s AI will pair it with imagery and video from its massive stock library of media – over 3 million stock clips. It’s hard to put into words how cool this is – all you do is put in a script and it pumps out a high quality, professional video with only a few tweaks required. Using Pictory’s one-click interface, you can edit the video however you want by adding and deleting scenes, swapping media, or uploading your own pictures and video. It’s much clearer than fiddly timeline-based video editing software, and it achieves a much cleaner result.

3. Add Music and Voiceover: You have the option to let Pictory add music and voiceovers to your video. Pictory will attempt to choose the optimal background music for your video, but you also have the option to choose a different track from their free stock music library or even upload your own music. There is the option to choose an AI-enabled “voiceover artist” to read your script, and this is perfectly fine, but it does sound AI generated and a little bit impersonal. If you’re looking for something a bit more I recommend recording your own voiceover separately and then putting it through Adobe Podcast, a completely free tool which will cut out any background noise and make your voice sound clear, calm and professional. Pictory can transcribe your voiceover for you, so you can simply edit the recording using text, deleting any “ums” or “ers” without you having to record it all again.

4. Customize Brand Appearance/Settings: Pictory gives you the opportunity. to customise things like the colour scheme and font and even add your own brand’s logo as a watermark.

5. Preview and Render Final Video: At this point, your video will be finished. Just check it one last time in the preview window, generate the final cut and download your MP4 file ready to upload to wherever you want.

Pictory also allows you to transform your long form videos into short, snappy ones perfect for platforms like TikTok, Instagram Reels or YouTube Shorts, allowing you to push out your content even further. This feature allows you to create engaging, to-the-point videos from online meetings, podcasts, webinar and pretty much any long video. Pictory’s advanced AI gets your content working for you by automatically extracting the best parts hidden deep within your Zoom, Teams & Webinar recordings.

A study by Verizon Media claims that approximately 85% of people watch social media videos with the sound off, so adding accurate captions to your video content has never been more important. It can be the difference in getting your message across clearly, with the same study indicating. that 80% of consumers are more likely to watch a video to completion if it contains captions. Not doing this simple step can lead to a drastic dip in engagement, so Pictory automatically captions any video you create, meaning you don’t have go through this tedious process yourself – for me this seemingly simple feature makes a massive difference, and I’m glad they have included it in their software.

As I mentioned earlier, Pictory makes a transcription of your voiceover/script, so you can remove filler words and silences. Furthermore, you can also edit the voiceover as easily as if it were a word document which is great for podcasts and longer videos. Given that websites like Descript offer this as their only feature, it’s another example of the all-in-one feel of Pictory.

Adding a short video to blog posts or websites massively boosts their SEO, as top search engines like Google massively favour them. It makes them much more engaging, as staring at lines and lines of words can be exhausting and off putting. Pictory can simply summarise your article before creating a video outlining your main points. In fact, this study shows that people are 73% more likely to make a purchase after watching a video about the product.

Pictory also provides masterclasses and courses on its website for marketing beginners, including videos on essential topics in marketing, such as content repurposing, personal brand development, video marketing strategies, and more. You can also watch case studies from various users to learn from their personal experiences. This shows that Pictory does seem to care about its customer’s success and growth, more than just providing a basic service.

Content creators: If you’re a blogger, podcaster, or YouTuber, you can utilise Pictory to transform your long-form content into short videos that will grab more attention on social media.

Social media managers: If you’re in charge of social media management, Pictory can help you create engaging video content that will drive traffic to your social media channels.

Marketers: Pictory can assist marketers in repurposing existing content and creating video marketing strategies that will increase their brand visibility and awareness.

Online course creators: Pictory’s video creation feature is a great option for online course creators, as it can quickly and easily turn scripts and lengthy videos into shorter, more digestible content that is easier for students to engage with.

Small business owners: Pictory’s features make it an excellent tool for small business owners who don’t have the budget or resources to create high-quality video content.

Pictory offers a very generous free trial (that you can access here) that allows you to create 3 10-minute Video projects before having to start to pay. They offer two plans: Standard, for $19/month and Premium, for $39/month. You can see a list of the differences here, but for me the two main benefits of Premium compared to Standard are that it allows you to make videos at 1080p unlike Standard which only offers 480p, and that it allows you to make 20 minute long videos, double what the Standard plan offers. If you’re just starting out, the Standard plan is very affordable, effective and contains almost all the important features, but as your network grows, you’ll have to spend the extra $20 to unlock the extra video-making quality and capacity that the Premium plan offers. If even that isn’t enough, you can contact Pictory directly through their Enterprise plan to make a custom deal.

Pictory feels to me like a complete package whose designers have really considered how to make their product useful, affordable and accommodating. They really seem to have thought about every individual detail and it is far and away the best way to create engaging videos online. To learn more about it, and sign up for your free trial, visit https://bit.ly/pict0ry. Don’t forget to follow me because I’m going to be showing and reviewing more of the best, most exciting AI tools out there that will help you take advantage of the AI revolution. Leave a comment if you have any questions or suggestions, but that will be all from me for now.