Marketing Segmentation

Market segmentation and customer segmentation are other names for marketing segmentation. The process of marketing segmentation divides the entire market structure into smaller groups of consumers who share similar traits, such as gender, taste, demand, age, income, behavior, interests, needs, and demands.

TYPES OF MARKETING SEGMENTATION

· Demographic Segmentation

· Geographic Segmentation

· Psychographic Segmentation

· Behavioral Segmentation

DETAIL ON MARKETING SEGMENTATION

Demographic Segmentation

A type of marketing segmentation called demographic segmentation aids in identifying a group of consumers or customers based on characteristics like age, gender, income, religion, and educational background.

Geographic Segmentation

Geographic segmentation is a type of marketing strategy in which consumers’ locations are taken into account when providing services or products. This is a fantastic marketing tactic to employ because it aids in focusing on regions where more buyers reside.

Psychographic Segmentation

Marketing segmentation that targets customers or consumers based on their mentality, way of life, perception, mentality, values, aims, desires, goals, personality, etc. is known as psychographic segmentation.

Behavioral Segmentation

Behavioral segmentation, also referred to as marketing segmentation, is the process of classifying and grouping customers according to their behavior patterns, including how they interact with an app, website, or company.