New Twitter CEO
2 min read
3 hours ago
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Elon Musk sent shockwaves through the business world on May 12th, 2023 when he announced on Twitter that Linda Yaccarino would be taking over as Twitter’s new CEO. This move has been met with much intrigue given Yaccarino’s impressive background in media and advertising.
As Chairman of Advertising and Partnerships at NBCUniversal, Yaccarino oversaw strategies that generated a remarkable $10 billion annually. Combined with her previous high-level experience at Turner Broadcasting — where she was President of Ad Sales — this appointment suggests that she is well-equipped to lead Twitter’s business operations going forward.
While we don’t know exactly what led Musk to make this decision it appears he sees an opportunity for him to focus on product design and new technology while entrusting Yaccarino with increasing revenue through her expert knowledge of advertising. It should be noted that there was no advance warning or inkling within the industry regarding Twitter’s search for a new CEO. Nonetheless, as someone who has achieved great success in driving revenue growth through strategic partnerships, it will be fascinating to observe what changes Yaccarino is able to make at one of the social media’s biggest players.
As other social media outlets vie for supremacy in an ever more crowded market space Twitter recognizes that it needs bold leadership if it hopes to stand out from the pack. Enter Linda Yaccarino — a savvy veteran of both advertising and media who brings considerable experience and vision to her new role as CEO of Twitter.
With Yaccarino at the helm, there’s no telling how high this company can soar or how much impact it can make on society at large.
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