Squarespace showcases how it makes anything possible
2 min read
3 hours ago
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Squarespace recently introduced its latest campaign called “Sell Anything” during the first quarter of Super Bowl LV. The campaign targets small business owners and entrepreneurs who require a simple yet effective way of selling their products online.
The 30-second advertisement features various small business owners such as a farmer, dog groomers, and jewelry makers using Squarespace proficiently for conducting sales-related tasks online. The advertisement’s main purpose was primarily focused on how Squarespace can benefit everyone — regardless of what product they are selling! Unlike previous advertisements that mainly talked about creativity or bringing ideas into life “Sell Anything” highlighted e-commerce while positioning itself as an integral tool for users looking to expand their reach by starting an online business successfully.
Additionally, there is a microsite available where interested parties can find all sorts of resources and tools useful when starting their endeavor with this platform. Squarespace presented a microsite that featured complimentary access to their e-commerce platform as well as multiple pointers and resources designed for empowering small business owners who strive towards prospering through virtual means.
The “Sell Anything” initiative hit timely notes during the COVID-19 outbreak which caused numerous minor enterprises to transition towards e-commerce at a rapid pace. Small-scale businesses had no choice but to turn towards online sales after seeing many physical stores closing down alongside multiple canceled events.
The Squarespace campaign offered feasible solutions by illuminating their platform’s ease of use while simultaneously demonstrating its aptitude for facilitating quick creation and management of virtual stores; essentially targeting entrepreneurs and proprietors with valuably relevant resources needed for thriving within e-commerce marketplaces. In summary, the “Sell Anything” promotional effort successfully highlighted Squarespace’s capabilities while focusing mainly on intricate details related to e-commerce tools which are much-needed entities among avid sellers who crave optimal performance.
Small businesses are still being adversely impacted by the pandemic, making Squarespace’s campaign especially timely.
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