Did you know that digital marketing is one of the most in-demand industries today? It offers a wide range of options for anyone and everyone. With technology constantly evolving, there is no better time to become a digital marketer than when businesses are relocating or transitioning their business online. This refers to the digital marketing tools and techniques you use to sell a product or service online. Like traditional marketing, the main goal is to attract an audience and generate leads.

Digital markets are crucial for your products and services and spreading information through digital channels such as the Internet, mobile phones, iOS, and Android apps, display ads, and other digital channels. Before digital marketing, there were only a few ways to promote your business. But, at present, it is developing day by day.

India has shown tremendous growth and development in the technology sector over the last five years, which has also positively impacted the country’s economy. The national government has taken several important decisions including the Digital India campaign, demonetization, GST system, and many more. According to India’s Electronics and Information Technology Minister Ravi Shankar Prasad, the country aims to surpass the $1.115 billion digital economy by 2022–25.

As per last year’s demonetization, the flow of real cash decreased significantly, while digital payments grew by over 300%, which also opened the way for e-commerce, bank accounts, better payment options, etc. With Aadhar, cards, and UIDAI, every citizen gets a digital ID to record all their transactions and provide them with fast and easy banking, telecom, and other digital services. In addition, with the introduction of GST, the country’s tax system is also undergoing a revolutionary change, where all indirect taxes on products and services will be merged into one tax, enabling businesses and customers to make simple transactions.

By 2022 -25, more than 30 million jobs are also expected to be created in accounting, taxation, technology, electronics, and other fields. It will also increase the number of small jobs by a greater amount. Companies would need professional candidates for their business. In terms of new job creation, the three largest sectors are electronics, telecommunications, and information technology, which employ 8.9 million, 8.8 million, and 6.5 million respectively.

Digital Marketing Growing

As technology evolves with innovations, many companies around the world have changed the way individuals communicate or receive information. Since smartphones are affordable, most people can access information through the Internet. Today, companies use evolving technology to find strategies to maximize their interactions with their customers. For this, they have strengthened their digital marketing. As the economy shifts more and more to the digital side, there is no doubt that digital marketing is here to stay and is the best career opportunity.

Digital marketing is an industry that has made great strides in the past 15 years and continues to do so. As a result, the future of digital marketing is bright and exciting, with many job opportunities available. Learning digital marketing doesn’t have to be difficult if you are willing to invest some of your time. Sure, you could start your own business or sell the skills you’ve learned, but in the long run, it will benefit you greatly and pay off in the end.

E-commerce and cyber security would also contribute, especially with 6.9 and 2.5 million respectively. Certainly, with the rise of digital payments, security must be improved to prevent fraud and cyber threats. If all this is true, then we will see huge growth in the digital sector of the country, which will provide great opportunities for candidates. Students who are in college and want to pursue a career in the digital industry should act now to take advantage of the great opportunity that awaits them.

If you are considering a digital marketing course, join an effective digital marketing course from a reputed training company and strengthen your path to a successful career. Moreover, mastering digital marketing would help the candidates to secure more suitable job profiles and positions in the company with a higher salary than any other department. Finprov Learning provides the best digital marketing courses with advanced modules and practical training for future-ready jobs