What is Subdomain and its use?

Building an online presence starts in a straight-forward manner, but things get complicated when we look into growing the site. A domain is the section of the URL that identifies a website. A site’s entire infrastructure is housed within its domain

Building an online presence starts in a straight-forward manner, but things get complicated when we look into growing the site. A domain is the section of the URL that identifies a website. A site’s entire infrastructure is housed within its domain. There are times when maintaining a website section becomes so expensive that it affects the user experience and site performance. In those times, “subdomain” comes into use.

What is a Subdomain?

A subdomain is a prefix added to the domain name to separate a section of the website. A subdomain is used by the site owner to manage sections that require their own content.A subdomain is a separate website from its parent domain. This distinction enables the development of sections of a website without interfering with the overall use of the site. This increases the chances of gaining organic traffic. While choosing a domain name is one of the first steps we will take when creating a website, we can create a subdomain at any time. Registering, a domain name, helps in creating unlimited subdomains.

Sub-Domain Examples:

Now that we know what is a subdomain let’s look at some examples of when to use a subdomain.

eCommerce

Due to the complexity of operating an online store, businesses often choose to create a separate site structure to handle transactions. This difference allows companies to offer different functionalities than the main site needs or has available.

Mobile

Online platforms that require correction, update, or overhaul to perform well on mobile devices usually host their mobile sites under dedicated subdomains. Twitter, for example, designed a different interface for mobile users than for desktop users.

Audience

Subdomain allows businesses to create unique sites with a distinct audience and a password to protect them if needed.

Blog

Blogs often target topics and keywords not directly related to the rest of the site, so we might consider adding the blog to a subdomain. If a company has a large website, it can host hundreds of articles for readers to browse and search for the information they need.

Content

Sites that craft extensive, highly branded content for a certain subject often choose to work with their own dedicated subdomain. Subdomain is used to distinguish products, teams, and organizations with diverse content from umbrella organizations.

How to Set Up a Subdomain?

Before setting up a subdomain, we need to register a domain name. If the domain name is already registered, we need to follow the below-mentioned steps:

1. Navigate to the domain page.

3. Connect to a domain that we already own.

5. Select the site we want to connect to and click next.

7. Click on “Connect a Subdomain”

9. Enter the subdomain we want to connect to.

11. Click next.

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