8 Effective Facebook Jewelry Ads to Increase Conversions

Are Facebook jewelry ads effective?

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8 Effective Examples of Facebook Jewelry Ads

Before creating your jewelry ads on Facebook, it’s important to conduct competitor research to see which campaigns worked for other brands. Here are some examples of successful jewelry business ad campaigns.

Emily Amey Jewelry

This ad by Emily Amey Jewelry promotes their engagement rings and offers a 10% off code. In the jewelry advertising copy, they explain that all their engagement rings are handcrafted, so these rings are truly special.

Looking at the image, you can see that the engagement rings are unconventional compared to traditional rings. That’s because Emily Amey creates jewelry inspired by nature, and she attracts buyers who have the same aesthetics. The bride buys her own engagement ring 14% of the time, so targeting women in engagement ring ads converts leads well.

Plus, all buyers must do is click the “Shop Now” button to see Emily Amey’s unique jewelry collection and use the 10% off code.

Harry Winston

Advertising jewelry for the holidays is always an effective strategy. Since more people are shopping online, advertising impressions will increase. At the same time, your competitors are also using Facebook and other online advertising platforms to advertise, it can also be difficult to make your ads stand out.

That’s why Harry Winston’s holiday ads are effective. Unlike other companies, Winston doesn’t promote holiday-themed jewelry or even promote their pieces as gifts. Instead, they post a slideshow of product images, highlighting the quality of their jewelry and watches.

They finish the ad with a CTA to visit one of Winston’s stores. This conveys that Winston is the premier jeweler for a consumer’s most special moments, which is enough of a message to convert leads.

Related Content: 6 Holiday PPC Strategies You Need to Use to Convert More Customers

Barons Jewelers

Barons Jewelers is a great example of how to use carousel ads.

They offer ad copy with key phrases, such as how their engagement rings were handcrafted by designers in California. As a carousel ad, they show multiple engagement rings with a separate link to shop for each.

Barkev

Barkev uses a similar strategy as the one Barons uses, but takes their campaign further with a unique CTA.

Like the Barons ad, Barkev uses carousel images of their engagement rings. Users can clearly see their eye-catching designs and the quality of the diamonds they use.

But where Barkev stands out is how they promote home visits, where jewelers will deliver samples to the buyer’s own home. The CDC reports that 12.1% of U.S. adults have a disability that affects their mobility, so jewelry home visits are a massive selling point for these consumers.

Blue Nile

Blue Nile is arguably one of the most prestigious jewelers today. Since they have luxurious and high-priced pieces, they have quite a long customer journey. They use this to their advantage by retargeting their audience and finding unique ways to engage with them.

Take this ad as an example. In the ad, Blue Nile is promoting a free signature diamond worth $5,000. To enter the contest, all the consumer has to do is enter their email address.

While this ad doesn’t promote a product or try to increase sales, it does offer a simple CTA for the viewer and a convenient way to collect email addresses. Collecting email addresses also nurtures leads down the sales funnel faster, and you can retarget these leads with email marketing (if they consent to receive emails from you).

Syna

In this ad, Syna shares multiple products in a video. The products in this reel have a theme – natural gemstones. This video is simple and lets the product shine so viewers can see the brilliant colors and metals of each piece.

The call to action is also very subtle. Instead of offering a “Shop Now” URL, the “Celebrate life with fine jewelry” CTA isn’t demanding and focuses on product quality instead of sales.

David Yurman

David Yurman is one of the best sources of ad creative inspiration. His ads show his most innovative men’s jewelry pieces against a striking background.

In this ad, the rings are black on yellow gold, which draws attention. The lighting also highlights the rings without being overbearing, emphasizing the rings while also giving the ad a more mysterious look.

Because these rings are so breathtaking, David Yurman really sells the products with the ad. This is why he uses minimalistic ad copy, focusing more on the unique materials and metals used to craft these rings.

Mejuri

On the opposite end of the scale, Mejuri increases sales using simplistic creatives and ad copy. This image shows a social media-esque picture of a woman’s hands with yellow manicured nails wearing gold rings. The photo blends into their target audience’s social media feed, making this the perfect image for native advertising.

The ad copy doesn’t even promote the product. It offers a dose of weekend inspiration – spending days listening to Fiona Apple or your favorite band while looking chic with your nails done and wearing your favorite jewelry.

Even though the advertising message isn’t centered around the product, the viewer’s eyes naturally turn toward the assortment of rings that the model is wearing. The secret is keeping the image simple yet aesthetic and focusing on an advertising message related to your audience.

Related Content: The Benefits of Investing in Luxury Ads

Final Thoughts on Facebook Jewelry Ads

Facebook jewelry ads are a powerful tool to increase brand awareness and sales. Because Facebook is still the dominating social media platform, jewelry brands should still put their ad dollars toward this channel. Plus, Facebook offers advanced advertising tools that can help you nurture leads.

There are many best practices that jewelry brands should follow when creating a Facebook ad campaign. Focus on ad placements, targeting hidden interests, tracking engagements, and always A/B test two different ad formats. Using competitors as inspiration will also help you create ads that convert.

If you’re ready to level up your ROAS, Single Grain’s Facebook Ads experts can help!👇

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