You’ve looked at the copy 1000 times. You can’t imagine how to get your website to rank higher in the SERPs.

You’ve researched keywords, competitors, and other tools frantically with absolutely no benefit.

So, what’s the problem?

Every business owner, marketer, or agency hit this brick wall too.

With the onset of the new Google algorithm, you’ve dropped off the first page in the search engine results.

Your conversion rates and ROI tanked too.

Your marketing is still concentrated on Millennials. Your tactics demand change. Gen-Zers require your undivided attention promptly.

Millennials are aging out (with most in their 30s) and raising their own families.

And you’ve missed the proverbial boat…

Before you jump ship (so to speak), check out the 5 digital marketing trends you need now.

1) Content Marketing

You’re thinking, “well, duh,” content is king. And it has been for some time.

But relevancy matters. Your content dictates how Google interprets the authority of your website or post.

As of the writing of this article, Google penalizes poor-quality content.

If you are a marketer, your content must include incredible and updated information for your audience.

Your quality content management allows Google to rank your site as an authority.

This ranking also applies to social media.

2) Social Media

Social media is changing too. You’ll fail if you think old, boring text with a pretty picture produces.

Paid advertising is becoming more cutthroat. There is a bidding war to be in the first-notch place on the SERPs.

Page zero is the most sought-after position.

To win these coveted paid ad spots, you must dominate in the highest bid to earn your ad one of the top 3 spots on page zero.

If your bid doesn’t win, your ad will find itself further down page one or maybe even page two.

Gen-Zers think reading is torture. Modernize your posts to include videos.

Streaming is the name of the game. The crucial factor is still the user experience.

Your social media sites need amazing videos. A one-minute video voicing company standards decreases your click-through rate.

Along those same approaches is the next trend.

3) Automated Reality

Businesses ranking on page one of the SERPs benefit from AR. AR (automated reality) boosts websites and social posts.

You gift your audience with automated product descriptions and about us pages just to name a few.

AR results in the consumer seeing the product from all angles with vivid descriptions leading to impulse buying — buying that enhances your bottom line.

A bonus of AR fulfills the consumer’s desire to visualize how clothing fits them. Again, this highlights the ROI and conversion increase.

AR shows the consumer’s need for immediate gratification, which leads you to the next trend marketers must employ.

4) Chatbot

G-Zers want questions answered in real time. Chatbots allow 24/7 customer service.

Chatbots increase the use of AI technology, modernizing the feeling of human interaction with the consumer. 82% of consumers want an immediate answer.

Chatbots lead toward a type of marketing called conversational marketing. No longer do Gen-Zers wish to send an email and wait for 2 to 3 days pining for a response.

Brand marketing has segued Wade into conversational marketing. Once used to describe a brand, marketing now needs to focus more on the individual consumer.

Consumers want to know a brand is speaking directly to them.

Marketing in this manner leads to personalization. Personalization unleashes an instantaneous connection between the consumer and the brand.

Market surveys amplify this theory, with 64% of consumers making buying decisions based on conversational marketing.

Conversational marketing and personalization accounted for $2.8 billion in sales in 2019 and are expected to rise to $112 billion by 2024.

Personalization, including immediate answers, personal buying history, personal videos, and emails, allows a brand to stand out from the others.

This leads you to our fifth and last digital marketing trend called…

5) Data Collection

GA4 ends the use of third-party cookies. Businesses will need to collect previous data as these cookies will no longer be available.

Forms will take the forefront of data collection, including name, address, phone number, and email address.

GA4 requires the use of push notifications.

Push notifications are pop-up boxes allowing the consumer to opt-in, giving businesses this information and including location.

Location heightens the need for local SEO. With searchers entering more queries using “Mexican restaurant near me,” for example, you obtain marketing data at a new level with local SEO.

All attempts at local SEO should include maps, business hours, and services.

Make Your Revisions Now

You’ve conquered. You’ve implemented the changes needed to get your website back on page one of the SERPs.

Your ROI and conversions are trending upward.

You can take a deep breath.

You’re still learning, but the crisis is over.

If you haven’t implemented the changes yet, you’ll face a catastrophe in July 2023 when Google implements its new algorithm.

It’s time to get onboard now.

Get your business on top.