Best B2B PPC Agency: Top 5 Choices for 2023

Updated July 2023.

Check out Single Grain founder Eric Siu and co-host Neil Patel’s short video on paid ads vs. SEO:

2) Directive

• Specializes In: Paid advertising, SaaS marketing
• Top Clients: Cisco, Samsung, Varonis
• Pricing: Custom based on your requirements

A company well-known for offering sensational marketing campaigns to businesses in the SaaS space, Directive can take your business to the next level. They can either work with you as your exclusive source of PPC guidance or support your in-house team of marketers if you already have professionals on-board.

Sharing excellent results like 148% increases in conversions, Directive delivers measurable outcomes from each of its paid advertising campaigns. The company never relies on one-size-fits-all campaigns and has a dedicated team of experts to work with you and get to know your business before you start spending any money on ads.

The brand’s approach to excellent customer experience is particularly appealing, and many clients believe Directive goes above and beyond to deliver consistent results.

Dive Deeper: 15 Tips and Tricks to Write Better B2B SaaS Website Copy

3) Semetrical

• Specializes In: Paid advertising, SEO, social media
• Top Clients: Flex offices, JPIMedia, Fish4Jobs
• Pricing: Custom based on your requirements

An award-winning provider of B2B PPC and content marketing services, Semetrical can work with you on all levels of your advertising campaign, from research to reporting. The company takes a data-driven approach to designing campaigns, consistently optimizing and updating those campaigns based on their research results.

Semetrical has extensive experience with all the biggest advertising platforms, and they constantly provide reports and analytics to show you exactly where your money is going. The company also has an excellent approach to market analytics, giving you a behind-the-scenes look at your competitors and your opportunities for success.

With plenty of bonus services on offer, like access to SEO and content marketing, you can even extend your advertising services with Semetrical, and potentially double your results.

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4) NP Digital

• Specializes In: Content creation, PPC, social media
• Top Clients: LinkedIn, Adobe, Facebook
• Pricing: Custom based on your requirements

NP Digital is one of the better-known companies in the PPC marketing space for a reason. Founded by Neil Patel, this award-winning advertising company has helped a huge number of well-known brands make an impact and improve their online sales. The specialists on the NP Digital team can help with virtually all aspects of your ad campaigns.

With NP Digital, you get a customized campaign built specifically for your business, complete with in-depth insights and analytics using proprietary tools. The team can help with personal development to ensure that you understand your audience before you start creating campaigns, and they deliver extensive conversion rate optimization, too.

If you’re thrilled with the results you get from NP Digital for your PPC campaigns, you can take your strategy to the next level and start implementing link building or content marketing services, too.

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5) Soap Media

• Specializes In: Digital marketing services, customer personal design
• Top Clients: AA Tyres, Money Supermarket, James & Rose
• Pricing: Custom based on your requirements

Soap Media is a PPC agency that takes a full-service approach to marketing for B2B brands. The company will do a complete digital auditing process to find any problems with your existing marketing campaigns and branding before diving into your PPC efforts. They also offer customer persona design, if you need help understanding your target audience.

Soap Media takes a research-driven approach to marketing, which involves getting a comprehensive view of your target audience and competition before they begin designing marketing campaigns. After they understand everything there is to know about your organization, Soap Media will begin to work on your PPC campaigns on all the channels you choose.

The company also offers a range of complementary services, like web design and development, digital marketing services, and digital consultancy.

Dive Deeper: Top B2B Marketing Mistakes You’re Making (And How to Fix Them!)

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How to Choose the Right B2B PPC Agency for Your Business

As competition in the online landscape continues to heat up, more companies are beginning to invest in agency support. These days, there are dozens of PPC agencies, all offering a variety of specialized or full-stack services specifically catering to big and small businesses.

The question is, how do you choose the agency that is best suited to your business goals and needs?

Here are some of the most important points to consider when hiring a PPC management agency.

Proven Experience with B2B Clients

When choosing a B2B PPC agency, it’s vital to select one with a proven track record in the B2B sector. B2C and B2B marketing are not the same thing:

B2B agencies will be familiar with the unique characteristics of B2B marketing, such as:

• longer sales cycles
• multiple decision-makers
• complex purchasing processes

A B2B PPC agency with this background will understand how to craft impactful messages targeting business decision-makers, select the ideal platforms and ad formats, and optimize campaigns for maximum return on your ad spend.

Furthermore, an agency’s experience with B2B clients will be evident through their case studies and examples of successful campaigns. They should be able to demonstrate successful outcomes across various PPC strategies, including search ads, programmatic advertising, and lead generation.

Deep Understanding of the B2B Market

Apart from experience with B2B clients, a suitable PPC agency should also demonstrate an in-depth understanding of the broader B2B market. They need to grasp the nuances of the B2B purchasing lifecycle and be aware of the various marketing channels frequented by your target audience.

They should be able to leverage their understanding of the B2B market dynamics to optimize your PPC campaigns, whether the goal is brand awareness, lead generation, or performance marketing.

Moreover, the agency’s understanding of the B2B market should extend to your specific industry. While it isn’t necessary for the agency to specialize exclusively in your industry, they should exhibit knowledge of your target audience, marketplace, and the type of PPC campaigns that will work best for your business.

They should be versatile enough to help you strategize and execute effective PPC campaigns across various platforms, including Microsoft, LinkedIn and Google Ads, based on your unique needs and goals.

Familiar with Suitable PPC Platforms for B2B

While Google is often the go-to platform for PPC campaigns, it’s not the only game in town. Many potential B2B customers engage on other platforms such as Microsoft/Bing and LinkedIn, the latter of which has become a key destination for business professionals seeking industry insights and collaboration.

An exceptional B2B PPC agency possesses comprehensive knowledge of various PPC platforms that can be effective for B2B businesses, including Google Ads, Facebook Ads, YouTube Ads, and Twitter Ads. Understanding the strengths and weaknesses of each platform, they can guide you in choosing the most relevant channels for your campaigns, taking into account your business goals, target audience, and industry.

Additionally, these agencies have the requisite tools and capabilities to extract and interpret valuable insights from each platform. They can deliver detailed reports and analytics that provide a clear picture of your campaign performance, guiding further optimization and enhancing the effectiveness of your digital marketing strategy.

Transparency and Reporting

Depending on the size of your company, and the goals you have for your campaigns, your PPC efforts can end up costing you a decent amount of money. It’s important to ensure that you’re generating the best return on your investment. A good agency will be able to clearly show you where your money is going and how they’re generating growth.

Look for an agency capable of providing you with consistent, easy-to-read reports and insights into your marketing campaigns. It’s also worth looking for a company that sets realistic goals for your company. Don’t trust any PPC agency that promises you a certain result, as it’s never possible to accurately predict the exact outcomes of any campaign.

B2B Case Studies

While a good PPC agency might not be able to promise you a specific result from your campaigns, they should be able to give you a decent insight into what to expect by providing you with an overview of the work they’ve done for other clients.

Case studies are an excellent way to see how your chosen agency has already helped companies like yours achieve results. The firm you work with should be able to provide testimonials and reviews from happy customers at the very least, but full case studies are even more valuable.

Range of B2B Services

As mentioned in the What Is a B2B PPC Agency? section above, the exact services offered by your PPC agency will depend on a number of factors. It’s common for a lot of brands to offer more holistic marketing services alongside their PPC solutions, such as inbound marketing or content marketing.

If you’re looking to take a broad omnichannel approach to your marketing efforts, it’s worth looking for a PPC company capable of offering the extra services you need. Having support for all your promotional needs from the same company is usually a lot easier than trying to manage relationships with multiple teams.

Dive Deeper:
* LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need
* How a Ecommerce Store Doubled Revenue Using Our Facebook Ads Advice
* Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS)

Hiring the Right PPC Agency

An effective PPC agency can be an excellent way to take your business marketing results to the next level. Capable of analyzing your environment, creating powerful campaigns, and optimizing your advertising efforts over time, a PPC agency ensures that you’re getting the most out of every marketing dollar.

The key to success is making sure you choose an agency you can trust to deliver comprehensive results every step of the way.

If you’re ready to grow your B2B business with PPC Ads, Single Grain’s B2B PPC experts can help!👇

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