Hoag, Ochsner, Northwell among digital marketing winners at eHealthcare Leadership Awards – Becker’s Hospital Review
Newport Beach, Calif.-based Hoag and New Orleans-based Ochsner Health were among the big winners in the digital marketing category at the eHealthcare Leadership Awards.
Announced Nov. 9 at the Healthcare Internet Conference in Miami, the winners for best digital marketing campaign were:
- HMO, PPO or Other Insurer
Platinum: Independence Blue Cross, Linkwell Health
“Activating Members with Chronic Conditions Using a Personalized, Omnichannel Content Strategy”
- Healthcare Association or Professional Association
Platinum: American Society for Dermatologic Surgery
“ASDS Own Your Expertise Campaign”
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