What We Use for Our Data Tracking (It’s Simpler Than You Think!)

For a lot of digital marketers, it is very tempting to spring for robust data tracking platforms that aggregate different data sources and let you present that data in fancy ways.

While that’s all well and good, those third-party solutions aren’t usually necessary.

Now, we’re definitely not encouraging you to neglect data tracking, but we are saying that it doesn’t have to be a bloated and overwrought process.

In this post, we’ll explain how we track data and present how, in this case, less is more.

Repurposed from our Marketing School podcast.

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