How Accurate Are SEO Tools and Should You Rely on Them?

As a digital marketer or website owner, you’re likely familiar with a bunch of SEO tools and their potential impact on your online presence. These tools can provide valuable insights, such as keyword gaps, link opportunities and traffic comparisons.

However, these tools are often rife with data discrepancies, leading to misinterpretation of actual results and, ultimately, misdirected decision-making. It’s vital to understand the accuracy (or inaccuracy) of these tools and how they should be used to make informed decisions.

In this post, we’ll delve into the accuracy of SEO tools, their limitations, and effective strategies for leveraging their data.

Repurposed from our Marketing School podcast.

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