Here’s what happened in November 2022 in the Marketing World.
What a crazy month this has been for Marketeers worldwide. A Black Friday that, according to Adobe, topped expectations and set new records of over $9 Billion, followed by a marvelous Cyber Monday to boot with over $11 billion in sales.
This comes as a shock as Analysts and e-commerce leaders have been predicting a muted online holiday shopping season this year, with sales in the first three weeks of November essentially flat over a year ago due to a weaker economy, inflation, and more people returning to shopping in stores again in the wake of the COVID-19 pandemic. But on the face of it, the Thanksgiving long weekend appears to be more buoyant than expected — albeit growth has slowed this year after the pandemic-period boom.
Salesforce publishes its figures based on 1.5 billion shoppers, and it noted that online sales reached $8 billion in the U.S. and $40 billion globally at 5 p.m. ET on Black Friday, with the most discounted items in the U.S. appearing in home appliances, apparel, health and beauty, and … luxury handbags.
“Our data shows such a strong correlation between discount rates and online sales as consumers held on for the biggest and best deals,” said Rob Garf, VP & GM of retail at Salesforce. “Consumers with stretched wallets are seeking value and price. And retailers responded on Black Friday with the steepest discount rates of the holiday season.”
So let’s do a quick recap of what happened in the world of Social Media.
TikTok
Tiktok launches first In-app E-commerce Shops in US. While its in-app shopping experience hasn’t caught on as it would have hoped just yet, TikTok is slowly expanding its in-app shopping options, and making in-stream commerce a bigger focus, with the platform launching the first stage of its TikTok Shops integration in the US late last week.
TikTok’s launched its Discover List2022 showcasing Top 50 creators of the year.
Tiktok launched a new Climate Initiative Global Campaign called #Climate Actions. TikTok’s looking to lean into the increasing discussion around climate change with the introduction of a new #ClimateAction global campaign, designed to encourage communities all over the world to join the climate conversation and take action that has a positive impact on the planet.
Google shares new guide to Google Search Ranking Systems. Check it out if you are a website owner or work with SEO.
Google ends long-time App “Hangouts.” Well anyway, I don’t think anyone is sad about this.
Google allows custom dimensions in GA4 Reports. You can now add custom dimensions and metrics to your custom reports as primary dimensions, enabling you to more easily report on custom information that’s important to your business. Additionally, the dimensions and metrics pickers in the Reports Builder have been updated to allow for more straightforward navigation to help you find dimensions and metrics quickly.
Google paying Advertisers $100 to enroll in automatically applied recommendations. The reactions are pretty hilarious!
Meta
Meta acquired an Audio-recognition AI platform called Audio Analytic. Facebook and Instagram owner Meta has bought Audio Analytic, a Cambridge-based startup building AI-driven sound recognition software.
Founded in 2010 by Chris Mitchell, Audio Analytic aims to augment consumer technology with high-end sound recognition and has trained its AI to recognize a broad range of sounds, including smoke alarms, dogs barking, windows breaking, or even babies crying.
Snapchat
Snapchat partnered with Amazon to launch new AR filters & lenses for product try-ons. Snapchat has announced its partnership with Amazon for its augmented reality-powered Virtual Try-On shopping experience that will offer Snapchat users the ability to digitally try on eyewear styles from a range of favored brands.
According to TechCrunch, numerous new Shopping Lenses in categories like sunglasses, reading glasses, and seasonal glasses will be made available as part of the launch.
BigCommerce teams up with Snapchat to help US merchants to integrate their shops within the app. The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year.
How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad accounts, and ensure campaigns meet their target goals.
Tech skills are changing faster than ever. LinkedIn’s Economic Graph Data shows that software and IT skills have changed by over 30% in the last 5 years, and that change is accelerating. So whether you are just starting or an advanced developer, upskilling is critical. Thus LinkedIn partners with Github to launch a Coding training program in LinkedIn Learning -> read about it here.
LinkedIn’s new feature allows you to schedule posts for later. The Microsoft-owned social network has been testing the new feature internally for several months, according to at least one online report back in August from the web developer and app researcher Nima Owji. Still, it seems that LinkedIn is now readying things for prime time, according to a growing number of reports across social media. This is an extraordinary moment for LinkedIn marketers struggling with the absence of an essential and commonplace feature on all other social media platforms. -> read about it here.
Reddit hires Top Ad Executives from Pinterest & Pinterest, besides Huge Tech layoffs. As massive layoffs at Amazon, Facebook and others hit the advertising and technology industries, Reddit announced the hiring of two executives in its advertising business as the company sees substantial growth. Roelof van Zwol becomes Reddit’s VP of ads engineering, and Stephen Riad steps into the role of vice president of global mid-market and small-to-medium-sized business (SMB) sales.
With nearly 20 years of experience in machine learning, van Zwol comes to Reddit from Pinterest, where he was Head of Monetization Sciences and ML Engineering. At Reddit, he will focus on leading the technical strategy, execution, and the team behind Reddit’s monetization engine, reporting to Reddit’s Executive Vice President of Ads Monetization, Shariq Rizvi.
Van Zwol believes Reddit remains in a unique position to bring together users and advertisers based on their shared interests and goals and says he uses the platform daily.
Struggling to come up with daily social posts? You’re not alone. Hack the process by leveraging a social media AI content generator. Support my blog and join over 4 million professionals that chose Copy.ai. I use Copy.ai daily and save a lot of time on my blog posts.
Thank you for reading. See you at the next one! Would appreciate a follow and maybe a comment — sometimes I don’t know what content my audience would like to read about and your opinion helps!
Cheers!
English 
Українська