Why Brand Strategy Is Everything in Marketing

Brands are so much more than just a logo or a name. To be successful, you must have a brand strategy.

Why do you think the terms “Kleenex” and “tissue” are practically synonymous? It’s because of a strong brand identity and recognition.

The concept of branding goes beyond products and services — it encompasses the art of storytelling and creating meaningful experiences for customers.

In this post, we will explore why a well-thought-out and calculated brand strategy is crucial for businesses and how it can elevate your company to new heights.

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Repurposed from our Marketing School podcast.

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