Should You Work with SMB Clients? Pros and Cons

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. At a certain point, it behooves us to be selective who we work with, for the sake of efficiency.

It’s that logic that can make working with small to medium-sized businesses tricky at times.

In this post, we delve into a topic that has been debated among digital marketing agencies for years: Should you work with an SMB client?

We’ll break down some of the drawbacks to working with SMBs and discuss some of the attractive reasons why you should give it a second thought.

Repurposed from our Marketing School podcast.

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