Which Measurement and Data Should You Prioritize in Marketing?

Data measurement is getting trickier and more obtuse with each passing month. Our roles as digital marketers are getting more complex. As we try to sift through swaths of data in search of meaningful insights, we’re constantly trying to validate our efforts or glean insights for what we ought to try next.

Major tech companies like Apple and Google are cracking down on advertisers and website owners to restrict the depth of information they gather, thus making the waters murkier when it comes to assessing that data.

Especially in light of how hard it’s getting to interpret the data we’re allowed to gather, let’s take a look at which types of measurement and data you should focus on with your marketing.

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Repurposed from our Marketing School podcast.

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