Should You Focus on Only One Type of Marketing Channel?

A lot of marketers today aspire to be a jack of all trades. But we all know how the idiom goes, right? They’re ultimately all masters of none.

If you’re in a marketing leadership role in your business, you likely want to be well-rounded and have your fingers in all types of marketing channels. We’re here to say that it probably isn’t practical right away. It behooves you to learn one type of marketing skill at a time.

In this post, we’ll look into the specializing within marketing, and explore how concentrating on one type of marketing can lead to outstanding results, improved ROI and growing your business.

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Repurposed from our Marketing School podcast.

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