The Best Way to Do Paid Media Marketing Is to Not Do Paid Media

In the last few years, the way we’ve had to approach paid media marketing strategies has changed. Formerly, success in paid media hinged on the intricate structuring of campaigns and an adept grasp of platform nuances.

However, now that these platforms are getting smarter, it’s supplanting the need for (as much) human agency as we were used to. The era of heavy reliance on human expertise is transitioning into an age where AI is taking the helm.

But rest assured, this doesn’t mean paid media is going away. It just means that our approach to it needs to pivot.

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Repurposed from our Marketing School podcast.

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