The Inverse Entrepreneur Effect Is the Key to Business Longevity

We’ve entered an era where businesses have become very creator-focused. This poses some real issues for brands that aim to grow and achieve business longevity.

Creator-focused is when companies are reliant on a key player within the business, usually the founder. But if everything hinges on one person to keep the business afloat, it can be earth-shattering if they suddenly leave the company.

In this post, we’ll dissect the inverse entrepreneur effect, how it has permeated our current generation of companies, and how these brands can grow out of it to achieve staying power that outlives a single person.

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