Are Paid Media Services Getting Easier or Harder?

By Digital Marketing 04/09/2023 ai-tools, Digital Marketing, paid ads, Paid Media, paid media services 0 Comments

Since late 2022, there’s been a renewed debate that paid media, as a whole, is getting easier to manage and secure a strong ROI. The other side of the argument challenges that perspective, saying that targeting is tougher than it’s ever been.

So which is right? Well, there is some truth to both angles, and that’s what we’ll be discussing in this post.

By the end of this piece, you should have a bit more awareness of how marketers in 2023 going into 2024 are regarding the state of paid media’s effectiveness and simplicity of execution.

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