Are Company Rebrands a Good Idea?

Rebranding. It’s a term that often sends shivers down the spines of marketers and business owners alike. But are company rebrands always a bad idea? Can they ever be the right decision?

In this blog post, we’re going to take a look at whether company rebrands are a good idea or a recipe for disaster. From Facebook’s transformation into Meta to the rebranding of cable giants, we’ll look at rebrands that worked and those that didn’t.

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

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