Preparing for Digital Dealer Las Vegas

Digital Dealer Las Vegas is right around the corner! Now is the perfect time to start planning how you want to spend your time at the conference.

Digital Dealer will keep you busy — make sure to pack your business cards, a water bottle, and a good pair of walking shoes. From the kickoff party to keynote presentations, educational sessions, and the brand-new Dealer Vendor Exchange, you can create your perfect Digital Dealer lineup.

Expo Hall

The Digital Dealer Expo Hall has over 130 solutions providers ready to tackle your dealership’s challenges, including Adpearance at booth #1914! 

The Expo Hall will be open:

Tuesday, October 17: 10:00 AM – 5:30 PM

Wednesday, October 18: 8:00 AM – 5:40 PM

Thursday, October 19: 8:00 AM – 11:00 AM

Conference Tracks

Digital Dealer has chosen three new conference tracks to help attendees choose the sessions that best align with their goals for the conference.

• Marketing & Advertising: The average car shopper is exposed to over 5,000 ad messages per day. Educational sessions in this category will cover the latest digital and traditional marketing strategies.
• Dealer Ops & Leadership: Learn how to optimize your human capital. Educational sessions in this category will range from management of single and multi-store locations, succession planning, talent management and retention, and employee recruitment.
• Sales Strategy & Variable Ops: The average buyer visits just 1.6 dealerships while car shopping. Educational sessions in this category will cover e-commerce, business development center (BDC), and customer relationship management (CRM) strategies for both new and pre-owned vehicles.

Session Types

• Dealer Vendor Exchange (DVX): The new session type provides the opportunity for attendees to connect with exhibitors. Watch select vendors — including Adpearance’s Director of Partnership, Maria Small — deliver their 60-second elevator pitch to assess if they are the right fit for your dealership’s needs
• Hosted Dealer: Available to select dealership attendees, this session type offers attendees an efficient way to meet a variety of vendors — like Adpearance’s Sr. Business Development Executive, Nick Fischer —  in a reverse-expo style format. If you meet a vendor who aligns with your business needs you can spend more time with the vendor on the exhibit hall floor. 
• 20-minute Talks: Participate in 20-minute sessions to broaden your knowledge on a variety of topics to drive sales for your dealership.
• 50-minute Breakouts: Attend 50-minute discussion breakout sessions to learn about the latest digital marketing and advertising tactics.
• 90-minute Deep Dives: Explore topics in-depth during 90-minute deep dives that take you from core fundamentals to more advanced strategies and approaches.
• 90-minute Labs: These interactive 90-minute sessions include a mix of small-group roundtable discussions, workbook-style exercises, expert insights, and tactical training for direct application.
• Exchanges: Take part in 90-minute sessions for exchanging ideas, discussing best practices, and sharing your current challenges and successes.
• Keynote Presentation: Stay ahead of the latest trends and challenges facing automotive with three keynote presentations covering AI, connected retailing, and workplace complacency.

See You in Las Vegas!

Make sure to pencil in some time to stop by the Adpearance booth for custom insights into how your dealership can drive more sales!

Can’t make it to Las Vegas this year? Reach out for a free digital analysis to get an assessment of your dealership’s digital marketing presence and a personalized plan of action.

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