7 Amazon Advertising Case Studies that Showcase Top Strategies

Amazon offers a myriad of strategies for e-commerce brands to boost sales and brand visibility. Through detailed Amazon advertising case studies of brands like Roomify, Polar and Elevate Brands, this blog post delves into the unique challenges each faced and the innovative solutions they employed.

From automating massive product catalogs to leveraging machine learning for PPC optimization, these insights will give you a comprehensive view of what your e-commerce brand can do on Amazon’s advertising platform, too.

Fliegende-Pillen.de: Ad Automation

Fliegende-Pillen.de is the online mail-order service for Birken Pharmacy. They wanted to switch to Amazon to promote their brand, using their impressive search and advertising capabilities. But there was one issue – they offer customers over 70,000 pharmaceuticals. From their research, using Amazon PPC for all these medications would be a problem.

The Challenge: Streamlining Ad Creation for Extensive Product Catalog

If the company was going to invest in an Amazon search and advertising strategy, they couldn’t achieve this manually. With over 70,000 pharmaceuticals, the mail-order pharmacy needed to scale its process to research and promote its massive product catalog and implement ads for its inventory.

Fliegende-Pillen.de specifically needed an Amazon advertising partner to manage large volumes of data, monitor bids and make adjustments several times daily, taking action when required.

Strategy: Automation and Data-Driven Decisions

With their unique challenges, the mail-order pharmacy store needed an advertisement and search company with expertise and empowered by automation. They hired an Amazon advertising company to optimize their ads on the e-commerce giant.

The Amazon ads company automatically adjusted thousands of bids, saving the company hundreds of hours.

Results: Maximized Efficiency, Cost Savings and Ad Performance

By automatically adjusting bids, the Amazon ad company was able to use its automation expertise to scale 74,000 bids and deliver over 900 keyword suggestions, all while achieving a -33% ACoS. This saved Fliegende-Pillen.de 246 hours in three months.

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Stur Drinks: Ad Campaign Structuring

Stur Drinks proves that a family-owned store focused on healthy living can develop a devoted customer base and earn serious sales.

Formed by Neel Premkumar, this company makes naturally flavored water enhancers. His goal initially was to encourage his wife to drink more water while she was pregnant with their twins.

Premhumar made the water enhancers in his own kitchen, but then he realized he had made a hit product. Even in the early stages of his company’s development, he started selling his water enhancers on Amazon, where he began seeing actual product sales.

With the right Amazon marketing strategy, his company took off. So what else did this small business success story need?

The Challenge: Optimizing Ad Campaigns for Higher ROI

As a small store, Stur Drinks was handling a large part of its advertising and search campaigns themselves. They spent hours working on their Amazon ads and weren’t getting the needed return.

When they realized that Amazon ads weren’t meant to be a one-person show, they onboarded an advertising company to fine-tune their campaign.

In addition to these challenges, the company also wanted a sales increase from their ads and a better ACoS. They wanted to put their focus on creating the product rather than using technology to find customers.

Strategy: Intelligent Ad Campaign Structuring and Targeting

The advertising agency noticed a significant issue during their audit on Spur Drinks – their campaign lacked structure. That’s why the agency created a cost-saving smart ad campaign that focused on auto and manual structures.

The company automatically handled keywords, ad search and product listings and took a manual approach to fine-tune the best-converting keywords.

The specific strategies the advertising company applied include:

• Expanding advertising campaigns in Seller Central
• Optimized bids that hit the target
• Rolled out Amazon Marketing Service campaigns
• Optimizing keywords with a high ACoS
• Pulled out negative keywords
• Worked on Amazon Sponsored Products account structure
• Improved the reporting structure

Results: 50% Increase in Revenue and Brand Visibility

The results were more than what Spur Drinks had requested. Their revenue grew by 50% while the advertising agency cut their ACoS by half. They also experienced a 9% increase in reviews, many of which were five-star reviews.

Dive Deeper: How to Improve Your Amazon Ads to Increase Sales

Baby Sweets: Automated Keyword Management

Baby Sweets is a company that sells clothing for babies and toddlers, with a customer base consisting of parents who want stylish and safe clothes for their children. Founded in 2016, they are a rapidly growing company, selling over 700 products.

The Challenge: Navigating Amazon Advertising with Limited Experience

Even though Baby Sweets is popular among its stylish parent customer base, they’re still a startup. They lacked the experience to create effective advertising and search campaigns with their enormous catalog. The team also went back and forth between automatic and manual campaigns, wasting many hours and not achieving their ACoS.

The ads also weren’t leading to the desired increase in sales, so the hours spent on their campaign were largely wasted.

Strategy: Leveraging Automation and Expert Insights

The company quickly realized they needed a fully automated solution to Amazon advertising and search, but required professional help to make this happen. They found one Amazon ad company that fully automated the addition and exclusion of keywords and completed thousands of bid adjustments.

Results: Improved Conversion Rates and Optimized ROI

The Amazon ad company increased their daily conversions by 223%, resulting in an 11% increase in ROI and additional cost savings:

Since Baby Sweets switched to an automated solution, they saved 167 hours. Automation also helped them add and exclude over 2,000 keywords for search advertising.

Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners

Use These Amazon Advertising Case Studies for Your Campaign

What do these Amazon ads case studies prove? All store owners on Amazon should invest in an advertising campaign for explosive growth. But with so many sellers on the e-commerce platform, advertising competition can be very challenging.

By looking at advertising case studies like those described above, businesses can see which tactics worked for other brands in their niche. From automation to optimizing product listings, there are plenty of ways to dominate the competition and direct leads quicker down the sales funnel on Amazon.

Hopefully you learned how to improve your Amazon Ads, but if you just want someone to do the work for you, Single Grain’s Amazon Ads experts can help!👇

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