Inflation Keeps Cooling but Rates Rise — What It Means for Marketing

Many of us are rejoicing in the fact that inflation keeps cooling. We’re experiencing the biggest slowdown in inflation since 2021, and it gives many a reason to believe there’s light at the end of the tunnel.

However, despite inflation rates steadying, interest rates are rising.

The belief is that they are still on the rise in correspondence with the delayed effect of all of the rapid inflation we’ve seen over the past couple of years.  So, what’s the rundown for marketing in this topsy-turvy economy?

In this post, we’ll explore the psychology that stems from an unsteady economy and how it impacts businesses and their marketing strategies.

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

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