What We Can Learn From the New Coca-Cola Marketing Strategy

By Digital Marketing 26/09/2023 branding, coca cola marketing strategy, core missions, Digital Marketing, event marketing, Experiential Marketing, Marketing Strategy 0 Comments

Coca-Cola, the beverage giant that almost every person on the planet recognizes, has an arsenal of marketing strategies that have stood the test of time.

However, even iconic brands need to adapt and evolve, and that’s exactly what the soft drink brand has been up to lately.

Let’s take a look at the ways the Coca-Cola marketing strategy has shifted, and how that sidesteps culture wars, embraces AI and leans into event marketing.

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