Elevate Your Brand with a Top 5 TikTok Ad Agency
Updated September 2023.
TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has unquestionable advertising potential.
Companies advertising on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how differently it works compared to these latter companies, many brands have chosen to work with TikTok
2) Voy Media
- Top Clients: Lacoste, Paw.com, Trinity Hills Co.
- Pricing: From $5,000 per project
Voy Media is a performance-based, full-service agency known for its Facebook advertising expertise. In the last few years, they have become one of the top TikTok ad management agencies, working with companies ranging from Fortune 500 to D2C, as well as education and tech start-ups.
Voy Media is also respected thanks to its creative studio, which oversees ad creation. This is especially important for TikTok, where video is the only format available.
Moreover, they offer their clients a dedicated account manager and lead strategist. Some of the services that their marketing and creative studio provide include:
- TikTok ad campaign management
- Retargeting campaigns
- Ad video design and custom photoshoots
- Copywriting
- Video editing and production
- User-generated content
- Real-time analytics
3) Socially Powerful
- Top Clients: The Body Shop, Huawei, Descente
- Pricing: Projects start at $50,000+
Socially Powerful is a global social media marketing agency with over 50 employees distributed in four offices in every corner of the world. Unlike some other agencies on this list, Socially Powerful defines itself as an influencer marketing agency.
The company states that its approach is “backed by data and creative strategies that are fine-tuned to provoke a desired reaction by getting people talking as well as taking action.”
Some of the services Socially Powerful provides include:
- Social media strategy ideation for channels like Facebook, Instagram and, obviously, TikTok
- Execution of influencer marketing campaigns with top-tier, global social media influencers (although they can also work with micro and nano influencers)
- Managing paid media campaigns, with a focus on increasing the reach of your influencer marketing campaigns
- Legal guidance to guarantee that the campaign abides by all advertorial regulations anywhere in the world
- Handling video production with their own production agency
- Talent management, which means they are capable of finding the right talent for your campaign and converting their social clout into revenue for your brand
- Community management, with an emphasis on humanizing brands and connecting with your target audience
4) Moburst
- Top Clients: Reddit, Samsung, Uber
- Pricing: $20,000+
Moburst is a mobile marketing and paid media firm specializing in social media platforms. They generate huge results for their clients, all while keeping their team of experts small and personable. This firm has many impressive awards, winning the Best App Marketing Companies and Top B2B Companies in 2020.
Moburst stands out because they have a huge range of clients. Their portfolio includes work from Fortune 500 companies like Samsung, Uber and Dunkin’ Donuts. They also have experience working with clients in various industries, such as Pfizer.
As a TikTok ad agency, they specialize in paid media and organic marketing to grow your brand and develop social credibility. Their secret is balancing paid and organic strategies to position their clients as industry leaders. Moburst offers all-in-one social media marketing packages, and their services are flexible enough for startups.
When you work with Moburst, you’ll work with social media experts and a team with experience in every platform. Moburst can identify your audience on TikTok, creating personalized content to engage and grow your followers.
Some of the services this company offers include:
- Social media management
- Social media strategy
- SEO
- Product strategy
- App development and design
- Content marketing
- Email marketing
- Influencer marketing
5) Viral Nation
- Top clients: Smartwater, Logitech, Urban Outfitters
- Pricing: $50,000+
Since its formation in 2014, Viral Nation disrupted the marketing world with its leading influencer marketing services. Today, this firm has grown to support paid media, experiential and B2B marketing campaigns.
They use a multi-channel approach to their marketing campaigns. On TikTok, Viral Nation uses a combination of paid display ads and content to capture your audience. They tailor their campaigns to each client, ensuring their tactics will inspire action from your target audience.
Viral Nation still specializes in influencer marketing, collaborating with over 300 influencers in sports, lifestyle and gaming.
This firm has worked with the biggest names in both B2B and B2C. Viral Nation is known for its mobile app marketing services, but it also offers other solutions to its clients:
- Paid media
- Influencer marketing
- Campaign strategy
- Content marketing
What TikTok Marketing Services Does a TikTok Agency Provide?
TikTok marketing agencies manage organic and paid ads on the fastest-growing social network globally. A TikTok ad agency takes care of all aspects of running your ad campaigns, including:
- Video content creation, ideally from conception to production
- Creating different video content for all products
- Making branded video ads and organic content
- Using influencer marketing to expand your message’s reach
- Tracking your ad’s performance and taking actions to improve it
- Managing the bidding process to boost profits
- Writing persuasive ad copy
- Leveraging their deep understanding of the algorithm to create ads capable of blowing up
- Creating a social media strategy and managing your campaign
- Optimizing your content for TikTok SEO
Why You Should Advertise on TikTok
As opposed to hiring several in-house experts to run your TikTok ad campaign, hiring an agency to do all the work for you makes a lot of sense. Here are five benefits of hiring an agency:
- Connect with an international and younger crowd
- Massive audience base
- High engagement
- Powerful algorithm (bigger potential to go viral)
- Stand out from the competition
- Diversify your marketing mix
- Creative freedom
- Built-in powerful video editor
- Access to influencers and influencer marketing
- Preference for educational content (can easily inform your audience in an engaging manner)
- Cost-effective
The Benefits of Working With a TikTok Advertising Agency
Here are some of the key benefits you’ll enjoy by working with a TikTok ads agency rather than trying to do it yourself:
- Collaborate with experienced professionals
- Create a tailored strategy to your needs, goals and industry
- Apply different tactics and content types
- Save time
- Stay on top of trends
- Connect with the right influencers
- Use every ad type successfully
- Access to specialty tools
- Agencies have creative experts who can make your organic and ad content
- Can A/B test your efforts for cost savings and quicker results
- Stay more competitive
- Enhance your social credibility
- All ad and marketing content stays compliant
How Much Does a TikTok Ad Agency Cost?
All TikTok marketing agencies use a pricing structure that best adapts to their services. Some agencies charge a flat monthly project-based fee, whereas others charge based on hourly rates or performance.
The best TikTok marketing agencies that we’ve mentioned in this article charge:
- An average hourly rate that ranges between $25 and $100+
- An average flat monthly fee between $5,000 and $50,000
You also need to add your ad budget to their fees, which should go as little as $5,000 per month. (You can manage a smaller budget, but it wouldn’t make sense to hire an agency in that case.)
As always, ask about prices and costs before you decide to work with an agency. Also, ask for any commissions and bonuses they may charge.
Are You Ready to Get Started With Advertising on TikTok?
TikTok advertising is the present and future of paid social media marketing. Despite this platform’s user base being focused mostly on Gen Z (also known as “centennials”), the power of TikTok ads is undeniable.
This social platform can get your brand closer to over a billion active users worldwide and show a different side of your brand that makes it stand out in a crowded industry.
The rise of a new advertising platform like TikTok happens once a decade; that’s why you need to get started before the platform becomes too saturated!
The TikTok agencies in this list can help you kickstart your efforts and reap the benefits of this exciting platform.
If you’re ready to maximize your brand’s TikTok ad performance and engagement, Single Grain’s TikTok experts can help!👇
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