Netflix’s Masterful Instagram Marketing Strategy

When it comes to social media marketing, companies continuously search for novel ways to make their brand stand out. One such innovative approach that some brands have found success with is by expanding their digital footprint on one platform with multiple purpose-driven child accounts.

In this post, we’re going to pull back the curtain and take a concentrated look at this type of instagram marketing strategy (although it can technically apply to most types of social media platforms). We’ll follow the case of Netflix and a couple other larger brands and take lessons from the way they configured their social accounts.

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