The Cost of Bad Business Policies: No Brand Loyalty

When it comes to running a business, everyone knows that the customer is key. However, some businesses seem to forget this age-old wisdom, resulting in poor customer experiences that can seriously hamper growth. It’s bad business policies that quietly shoot companies in the foot – something that happens all too often.

In this post, we’ll look at a few hypothetical scenarios that very closely mirror real situations. The goal is to demonstrate how not to structure your company policies so that they aren’t the leading cause of dissatisfaction from your audience. You want to avoid negative brand equity at all costs, and we’ll help guide you away from some of the pitfalls many businesses are prone to.

For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

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