Director of Advertising and Digital Marketing at Oklahoma State … – mediabistro.com
Director of Advertising and Digital Marketing
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Position DetailsReq ID:req16400Position Title:Director of Advertising and Digital MarketingPosition Type:Staff Full-TimePosition Number:533637OSU Campus:StillwaterDepartment:ATHLETICSLocation Address:
Oklahoma State UniversityStillwater, Oklahoma, 74078United StatesHiring Supervisor:Emma KelleyHiring Range(Contingent upon available funding):0.00 – 0.00, Commensurate with education and experienceWork Schedule:8am to 5pm nights and weekends for eventsFaculty Appt Period:Job Summary:The Director of Strategic Advertising & Digital Marketing will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of advertising & digital marketing to grow all OSU Athletics revenue streams, especially OSU Athletics ticket sales but also including but not limited to fundraising, licensing, and sponsorships. This includes developing and executing all digital advertising, including email marketing & automation, SMS marketing, paid social, SEO/SEM, programmatic, etc., assisting in the management of the OSU Athletics Ticket Website & ticketing/marketing aspects of the OSU app (with help/training from OSU Athletics web design team), helping with all other advertising strategies & execution (digital or otherwise) as assigned, creating and placing standardized attribution codes (came from codes, pixels, etc.) and adjusting strategies to maximize impact, and heavily assisting Fan Relations & Sales with lead generation.
This position will work closely with Digital Strategy on native & paid social media engagement strategies that seek to grow sales & revenue, Creative Services for creative templates & assets (while ideally able to build, supplement, or edit graphics on its own), Fan Engagement & Marketing (each sport’s marketing contact), & POSSE (annual fund) to ensure all OSU Athletics sports & programs are promoted strategically. The position will also work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research (especially fan surveys), and continuously improve retention, awareness, interest, and sales efforts.
This position will also be heavily involved with yield strategy development – including pricing, packaging, policies, points & incentive programs, and schedules (on-sale dates, etc.), and fan experience strategy development, including attendance & sales promotions, incentives, and competitions.
Other duties may be assigned.Must be able to work nights and weekends as most athletic events are scheduled then. Some travel may be required in and out of state in performance of this job.
Due to communication expectations of the position, the incumbent will be required to maintain a cellular or other electronic communication device. The incumbent’s salary includes compensation to apply toward the use of their personal cellular device.
Performance will be measured by growth in the team’s scoreboard metrics of sales and revenue (including donations) primarily through event ticket sales, but also fundraising campaigns, sponsorship activations, merchandise, and any other current or future revenue streams. Additional metrics include advertisement engagement, conversion, & ROI, lead generation & quality, and database contactable fan record growth.
This position and unit is part of the Loyal & True (collaborative marketing) Team, whose scoreboard is growth in crowd noise, attendance, and revenue as it pursues its purpose: “Together, we inspire investment in the recruitment, performance, and futures of our student-athletes.” This includes close collaboration with sport program representatives, Fan Relations & Sales, Digital Strategy & Creative Services, Communications, Ticket Office, POSSE (annual fund), Fanalytics & Business Intelligence, Sponsorships, Licensing, Facilities, Event Management, OSU student organizations, OSU Residential Life, OSU Alumni Association, OSU Foundation, and others.Special Instructions to ApplicantsA complete application consists of a resume, cover letter, list of professional references and completed IAWP Employment Approval Form which can be found at okstate.com/iawp. Applicants that do not provide all of these materials will not be considered for the position.Education & ExperiencePosition Qualifications:Minimum Qualifications:Bachelor’s degree in Marketing, Advertising, or a related field.Three years of related experience in marketing, advertising, and/or sales.Proven ability to drive growth in sales by relentlessly developing and executing timely, innovative, creative, and data-driven ways to grow awareness, interest, and conversion.Highly organized, proactive, detail-oriented, and goal-driven. High energy & production output, significant attention to detail, organization, proactivity, creativity, and great writing skills, including vocabulary, spelling, and grammar.Understanding of how to develop & execute digital, email, SMS marketing including paid social media, SEO/SEM, programmatic, etc.Preferred Qualifications:Master’s degree in Business, Marketing, Communications, or a related field.Three to five years of experience in NCAA Division I athletics digital marketing. Experience with Eloqua
Digital Marketing and email platform, Paciolan Ticketing Software and Adobe Photoshop and InDesign.Oklahoma State University (OSU) strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, OSU conducts pre-employment background checks on final candidates. Offers of employment are contingent upon the successful completion of a background check. The type of background check conducted varies by position and can include, but is not limited to, criminal (felony and misdemeanor) history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will be conducted when required by law or contract and when, in the discretion of the university, it is reasonable and prudent to do so.Oklahoma State University, as an equal opportunity employer, complies with all applicable federal and state laws regarding non-discrimination and affirmative action. Oklahoma State University is committed to a policy of equal opportunity for all individuals and does not discriminate based on race, religion, age, sex, color, national origin, marital status, sexual orientation, gender identity/expression, disability, or veteran status with regard to employment, educational programs and activities, and/or admissions. For more information, visit eeo.okstate.edu.
For
accommodation requests
and assistance visit the
OSU System Campus Human Resources Contacts
. The OSU System includes campuses located in Oklahoma City, Okmulgee, Stillwater and Tulsa, Oklahoma.
Oklahoma State University , as an equal opportunity employer, complies with all applicable federal and state laws regarding non-discrimination and affirmative action. Oklahoma State University is committed to a policy of equal opportunity for all individuals and does not discriminate based on race, religion, age, sex, color, national origin, marital status, sexual orientation, gender identity/expression, disability, or veteran status with regard to employment, educational programs and activities, and/or admissions. For more information, visit
eeo.okstate.edu
.
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