Welcome to the world of lead generation! As we embark on this journey, let’s explore the three foundational pillars shared by Alex Hormozi: More, Better, and New. These principles will guide us in effectively reaching out to potential clients and making our advertising efforts count.

Site Map

1. The Core Four

1. Warm Outreach
2. Post Content + Monetize Content
3. Cold Outreach
4. Make Ads + Monetize Ads

1. Lead Magnet I 2. SEO I 3. Your First 5 Clients I 4. Content Marketing I 5. Cold Outreach I 6. Paid Ads I 7. More, Better, New

More: Amplifying Our Current Efforts:

Understanding ‘More’: If our current advertising methods are yielding results, the logical next step is to amplify these efforts.

The Rule of 100:

Commit to 100 primary actions every day for 100 consecutive days.

Warm Reach Outs: Aim for 100 reach outs daily.

Methods: Emails, texts, direct messages, calls.

Content Posting: Dedicate 100 minutes daily to content creation.

Release at least one piece of content daily. As proficiency grows, increase output.

Content types: Short videos, long videos, articles, podcasts, infographics.

Cold Reach Outs: Target 100 reach outs daily.

Methods: Emails, texts, direct messages, cold calls, flyers.

Note: Cold advertising typically has lower response rates. Consider automation for efficiency.

Paid Ads: Invest 100 minutes daily in crafting paid ads.

Ad types: Direct response media ads, direct mail, seminars, podcast spots.

Key Insight: The top 0.1% of advertisers on platforms like Facebook test eleven times more creatives than the average. To achieve exceptional results, we must be willing to experiment extensively.

Better: Optimizing Our Efforts:

The Power of Small Improvements: A mere 5% improvement in opt-ins, applications, and scheduling can lead to significant increases in leads.

Weekly Testing Strategy: Test one element per week per platform.

Reasons for this approach:

• Ensures clarity on what works.
• Recognizes that changes in one step can influence outcomes in subsequent steps.
• Forces prioritization for maximum lead engagement.
• Provides adequate time to gather meaningful data.

Prioritization Tip: Focus on improving the initial steps of the advertising process first, as they often have the most room for enhancement.

New: Venturing into Uncharted Territories:

The Essence of ‘New’: After maximizing the ‘More’ and ‘Better’ strategies, it’s time to explore new advertising avenues.

Diversifying Our Approach: There are countless platforms and methods to advertise. Don’t limit to just one. Always be on the lookout for fresh opportunities.

Criteria for Adopting New Methods: When returns from ‘More’ and ‘Better’ diminish, it’s time to consider ‘New’.

Progression: New placements → New platforms → New core activities.

Action Steps:

• Maximize ‘More’ and ‘Better’ first.
• Once returns plateau, explore ‘New’.
• Measure, scale, and iterate using the ‘More-Better’ approach.

Conclusion:

• Advertising is the art of making the unknown known. We have the tools and strategies; now it’s time to let the world know about our offerings.
• Embrace the principles of More, Better, and New. Adapt, evolve, and watch our lead generation efforts flourish.