The Drawbacks of Using Too Much AI in Marketing
Artificial intelligence has been heralded as the next frontier in business innovation, likened to the discovery of electricity or the invention of the wheel. The hype is real. From automating customer service to predictive analytics, AI promises unprecedented efficiencies. But are there drawbacks of AI?
As the saying goes, too much of a good thing can be a bad thing. As businesses scramble to embed AI in every facet of their operations, the question arises: Are they compromising user experience and efficacy in the process?
In this post, we’ll take a look at all the ways AI has been useful for marketers but, more importantly, the ways it can actually stymie authentic creativity.
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