Fresh Content: How Often Should You Update Your Blog?

When it comes to SEO, businesses often view fresh content as a perpetual wave of new articles. But if you’ve been building up your content library over the years, chances are you don’t need more content, you just need to give some attention to your already existing, high-performing content.

Updating the blog posts you already have can be just as, if not more, effective in driving more traffic to your website. So the question is: How often should you update your content (and why does it matter)?

In this post, we’ll look at the benefits and practices that go into identifying and revising existing content that – and this is key – used to perform well.

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