Welcome to the affiliate marketing world! Here, successful entrepreneurs have learned to harness the immense power of email marketing. If you’ve ever wanted to know the well-guarded secrets used to make thousands a month, you’ll find it here! It is possible to pull back the curtains to supercharge your commissions by growing your email list. Let’s open the door to new opportunities to expand your affiliate game.

What Is Email Marketing:

Let’s start by answering the question, “What is email marketing?”. Email marketing is any communication between a business or an entrepreneur with potential customers. In email marketing, businesses or organizations send targeted messages to subscribers. Marketers can send messages to anyone, though. Marketers must receive the email address from the subscriber through one of many legal means. Failing to do so and sending a message to someone can land you in legal trouble.

Why Should You Build An Email List

I wasn’t among the few affiliate marketers whose business took off without a hitch. My business barely made any money at first. And when it did, my income was low and inconsistent. It was tiring and defeating. Eventually, I was able to start making real money, but it wasn’t consistent income. I needed something more stable to support my medical bills, rent, and daily necessities. After looking around for a bit, I found a YouTube video talking about affiliate marketing and building an email list and how important email marketing was to affiliate marketing. So, I did some research to learn more about email marketing and building an email list. I learned on average, most marketers with an email list earn $1-$2 per month for every person on their list. If a person had 10,000 people on their email list, they would earn around $20,000 monthly. This is possible through something called a retargeting campaign.

In marketing, there is something called the rule of seven. It’s a marketing principle that states customers must see something six to seven times before buying it. This is why many affiliates never see more than $100 a month or anything at all. Because most people check their emails 3 to 15 times daily, email marketing remains one of the best ways to use this principle. With the right email campaign, you can make more sales than you would if you used social media or a blog. Additionally, once you build your list, it’s yours. You can use your email list instead of looking for new traffic every time you try to promote a new product.

Of course, there are other means, like chatbot marketing or SMS (text notification) marketing, but email marketing has remained among the best methods. In other words, if you don’t use email marketing in your affiliate marketing business, you’re leaving thousands on the table every month.

Email marketing is essential because it offers a direct line of customer communication. Businesses can stay connected, build relationships, and establish brand loyalty. Additionally, email marketing is a cost-effective way to drive sales and increase website traffic.

Successfully Building An Email List For Affiliate Marketing:

Building an email list is easy once you get the hang of it. The basic premise behind building an email list is to give your audience something they want in exchange for their contact information. A good thing about it is that you can create your email list using free trials or Mail Monkey.

I wanted to spend the night at my friend’s house once, but I knew my mom wouldn’t let it happen if I didn’t butter her up first. We planned on playing a video game called Phantasy Star Online and raiding a dungeon boss. This boss had been plaguing our nightmares for almost a month. Recalling the time I asked before, I knew my mom would have a list of tasks I needed to do beforehand. So, a week before the awaited night, I tried to ensure I did everything right. I cooked dinner every night, made lunches for her, cleaned the house from top to bottom by myself, and supervised my siblings without her asking. Anything you could think a 14-year-old should do around the house, I did it! Not knowing if all my work would help me get my desired answer, I gathered the courage to ask her the Wednesday before the awaited day. I got a yes, stipulating that I take my brother with me. That was fine with me because we could build him a character, and he could help out with later raids. So win-win.

Building an email list works similarly, but instead of chores for a 14-year-old, you give your audience something that would help them get close to achieving their goals. Let’s say you’re an affiliate for something like Tubebuddy. People who use Tubebuddy are trying to build their YouTube channel. So, you can give them information or training to help them do that. It doesn’t have to contain a lot of information, either! A 5-page ebook on how to go viral on YouTube would work. The best part is that you don’t even have to create new content for it. You can use the content you’ve started but in a different format. For instance, let’s say that you’re in the make-money-online niche. If you’ve made a video on YouTube about the 5-step method to make $10,000 a month and it gets high views, then you can change it to an audio file, an ebook, a stack, or a checklist.

The five-page ebook and other materials like it are lead magnets. Lead magnets are anything that you give value to your audience with a cost of $17 or below. There are many different types of lead magnets, and each has its uses. A lead magnet’s landing page usually consists of two to four elements- the headline (hook), the opt-in form, an image (optional), sales forms (If the product has a price), and a sub-headline (optional). The sales or opt-in forms are usually linked to a specific email campaign. Most marketers have several different campaigns for various lists. But since you’re just beginning, you’ll only need one.

After building your landing page, you’ll want to promote it through one of your traffic channels. You can use social media or a blog if you don’t have money. If you have money, you can use social media or solo ads. But that’s for another time.

Unlock The Pinnacle Practices of Email Marketing:

Life is the most outstanding teacher of all. Throughout my time using email marketing, I’ve lost a little over $5,000 due to mistakes that I’ve made. It’s something that most email marketers make. To help others avoid them, I want to share some so that you can look out for them.

Personalizing your emails:

As an affiliate marketer, there are a lot of products that will have a done-for-you email marketing campaign. However, if too many people use it, email providers will start to block them as it get put into the spam folder. Additionally, personalized emails work better when building a relationship with subscribers. It lets your subscribers learn more about you and what you can offer. To add, share the stories of how you overcame certain obstacles that your subscribers may face. This works because most people don’t like being told what to do. So, explaining how you did it works way better.

Segment Your Emails:

As your email list begins to get bigger, so will the diversity of your audience. The stage your audience is in, the sub-niche, behavior, and sometimes even age and gender. Depending on your campaign, separating your subscribers into all of this demographic can help you.

Get Your Open Rate Up:

I talked about this several times before, but titles are important. Just think about it: what is the first thing you see when you go to your inbox? It’s the first 50 to 80-ish characters of the title, followed by the first few words of the first sentence. Creating an eye-catching headline increases the chances of your subscribers opening it. The more emails your subscribers open, the more money you’ll likely make.

Optimizing For Mobile:

While this isn’t a problem for most email delivery services, some do not automatically optimize for mobile phones. People open their emails several times daily, often away from their laptops or computers. That means people mainly check their emails via their mobile phones.

Make It Scannable:

Do you read the entire email when you open it? I know I don’t. Most people don’t read the whole email. They scan the email from top to bottom, and then they may go back to read it. This is a problem for most beginner email marketers as their messages go unread. So, you want to use bold and italics text to help the most crucial part of your email stand out.

What Do You Want Them To Do?:

Once a person reaches the end of an email, they tend to close it out and move on to the next. But the end is a good place to make sales using calls to action (CTAs). A call to action is anything that directs your audience to take action. For instance, you may have seen a few emails with something like <<Click Here To Get Your FREE Copy>>. That’s called a call to action. You can use it throughout the whole email, but you don’t want to overdo it because your emails could end up in the spam folder, hurting your business.

Conclusion:

Email marketing is one of the oldest forms of digital marketing that still dominates today. It’s an inexpensive method of building a traffic source and making money. As an affiliate, building an email list is one of the best ways to ensure your business. Building an email list is easy, but it takes practice to get it to work for you. Not having an email list is like leaving thousands of dollars for anyone to take. But, if you can make it your own, you’ll have a nearly unbeatable asset.