The Rise of ‘Primobrands’ | The New Market For “Premium Promo”

The Rise of ‘Primobrands’ | The New Market For “Premium Promo”

Primobrand ( Primobranding.com ) is a digital marketing group based in Grand Rapids Michigan, helping businesses express themselves through creative brand content.

Here’s why they’re catching so much attention.

1. People are realizing that mediocre branding kills businesses.

Not everybody wants premium brand content that’s personalized. Not everyone wants collaborative brand consults. Not everyone needs a picture perfect brand image.

These statements were true in 2010. They aren’t true anymore.

Primo is popular because it provides top tier services that people know are worth it. Businesses are getting smarter and smarter, and the value of investing in proffesional branding is getting more and more apparent. Primo tapped into the digital marketing revolution that brand like squarespace and and google ads pioneered, and created a way for businesses to cash in on it.

2. It’s not Cocky if it’s True.

Primo has always been unapologetically direct when it comes to communicating value. Primo’s “Ads that don’t suck” campaign is a perfect example of this. They know their authetic style of content is uniquely engaging, and they have no problem pointing out how rare that is.

3. Creatives are sick of being poor.

Primo makes misunderstood geniuses understood. Because as they point out, “The understood genius is just like all the other geniuses, but they tend to make more.” There’s clearly something that resonates with people about the image of the starving artist turned business tycoon. That’s why Primo’s central call to action, “Market your own brand of Genius”, has been so successful.

Follow this medium account to hear more about Primo, and get the inside scoop from the brand’s 23 year old founder, Daniel Hamilton.