What Facebook Says To Do For BIG Ad Results

If your Facebook ad results have just been STUCK and not producing the numbers you want from them and you feel like you’ve tried everything? 

Read this post till the end because Facebook has actually come out and TOLD us exactly what it takes to create a producing Facebook ad. 

4-Step Framework To Get Big Facebook Ad Results

Step #1: Capture Attention Quickly

In the first seconds of your ads, start boldly to grab the attention of your target audience and deliver a clear message that supports your goal.

The topic of that attention-grabber needs to be customer-oriented. Think about what they care about and what would get their attention and jot that down.

Step #2: Inform Your Audience

Make use of factual, educational writing that sparks interest. Write concise, understandable, and direct text.

Users skim Instagram Feed, Stories, and Explore in addition to Facebook Feed and Stories.

So the implication there is to not waste your audience’s time. 

They’re not on Facebook to read novels. The quicker you can communicate your point to them, the better.

Everybody in the marketing world talks about giving your audience value. 

Well, we would argue in today’s fast-paced world that if you want to see huge Facebook ad results, delivering or communicating something quickly is valuable in and of itself.

Step #3: Set Realistic Expectations

Give a clear explanation of your message, such as your cause or government service. Steer clear of sensationalized or deceptive content.

Make sure that your landing pages and content work together to create a smooth audience journey. 

Now, they gave a nonprofit as an example, but the same goes for other small businesses too. 

The best way to avoid having unqualified leads or customers at the bottom of your sales funnel is to keep them from entering at the top to begin with OR-

-setting checkpoints in place to weed out unqualified people before they get to the bottom of your funnel. 

The best way to do that is like Facebook is saying, set realistic expectations early on in your ads. 

And if you’re seeing a lot of clicks from your ad to your website but not seeing a long time on site or many conversions on the landing page you’re sending traffic to…

…it could definitely be what Facebook mentioned in that your ad and landing page are not congruent or aligned well.

If you’re a small business, you need to do everything you can to establish trust, credibility, and brand recall.

That means making your ads and landing page look like they’re from the same business. Here’s a quick guide on how to create a landing page that converts.

Step #4: Inspire Honest Engagement

Give viewers a good reason to interact with your ads, such as a captivating image and thorough post copy.

Don’t push for interaction with your advertisement in an attempt to increase likes, comments, and shares.

Moving on to our last step in improving your Facebook ad results-

-a while back Facebook announced that if you directly ask for more likes or comments etc. in your ads, they’re going to limit the reach on them. 

So you don’t want to directly ask for engagement, instead you want to create a post that genuinely sparks interest with your audience and naturally draws in the engagement. 

If you need help creating ads and content that your audience would actually care about, you can do one of two things.

1. You can read our post on how to create Facebook ads that stop the scroll, or
2. you can hire a credible Facebook marketing agency like LYFE Marketing to take care of all of your social media advertising for you. 

Now let’s talk more about engaging photos on Facebook

More Tips From Facebook For Your Creatives

1. Mix and match for better results

Reaching a wider audience with your campaigns may be possible by combining different ad formats, such as image, video, carousel, Stories, and Reels ads. 

Mix three or five different photos or videos that showcase your company.

Something we talk about doing in this post where we show you how to A/B split test your Facebook ads.

Then they share these best practices for photos: 

• Frame for mobile.

Avoid horizontally cropped images, which fill less of the screen as your community is scrolling through their feeds.

Stick to 1:1 or 4:5 for feeds or 9:16 for stories and Reels. 

• Explore the specs.

Do this for the different placements available for static imagery.

• Use high-resolution images.

High-resolution images look best on our platforms and can be cropped in multiple formats.

Most mobile phones capture high-resolution images that will work for your campaigns.

• Keep it simple.

Have a single focal point and avoid including too much text on your image, which can make the graphic look cluttered. 

2. If you are running an ad, a cluttered image may impact performance.

If you’ve been Facebook advertising for a while, then you remember back when Facebook used to actually only allow you to have 20% text on your ad images. 

There was a tool you could check it with because if you had more than 20% text on the ad image it either wouldn’t run or it would barely run, getting hardly any reach.

Even though that’s not a hard and fast rule anymore like it used to be-

-the same sentiment applies since Facebook believes your ad will perform better if the image isn’t cluttered.

5 Video Tips For Bigger Facebook Ad Results

This is what we found in Meta’s Creative Resource Center. 

1. Aim for 15 seconds or less.

Videos under 15 seconds are eligible for placements across Facebook AND Instagram.

Plus you’re more likely to keep your audience’s attention the shorter the video. 

2. Create vertical videos and photos.

Vertical videos capture people’s attention by taking up more space on mobile screens.

3. Capture attention in the first 3 seconds.

Put your most important message, like a product or promotion, early in your video.

That is because, after the first 3 seconds, people are going to start falling off and scrolling past.

Check out this post next to learn tips on how to design video ads.

4. Design for sound-off viewing.

Include text or captions for people who browse with their sound off. And that one’s a big one yall. 

“92% of viewers watch videos with the sound off on mobile devices; across all devices, this number drops to around 83% of viewers.” 

So your video ad needs to make as much sense in silence as it does with sound.

5. Update your existing assets.

Save time by reformatting photos and videos to be mobile-friendly. Sometimes you don’t need to reinvent the wheel. 

If an ad was working well for you in one placement, just resize the same ad to fit another placement to test out. And ALWAYS make sure ads are mobile-friendly.

There are lots of studies that show at least half if not more than half of American shoppers buy online-

-via a mobile device as opposed to a desktop or laptop, making mobile-friendly ads that much more important.