Optimize Your Advertising with Performance Max

Leverage the power of automation and machine learning across your entire Google Ads inventory with Performance Max campaigns. 

Performance Max campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creatives, and attribution, to drive advertising performance for your unique conversion goals. The campaign type is designed to work alongside your Smart Bidding Search campaigns to increase specific advertising and conversion goals across Google Business Profiles, YouTube, Display, Search, Discover, Gmail, and Maps.

Benefits of Performance Max Campaigns

Connect with Customers Ready to Convert

Capitalize on Google’s real-time understanding of consumer intents and preferences from your business’s tracking data to reach new, in-market users across the Google ecosystem who want to convert for your specific campaign objectives.

Data-driven Campaign Decisions

Generate more value from your campaigns with ads that use machine learning models and data-driven attribution to determine which ads, audiences, and creative combinations lead customers to conversion.

Gain Insights from New Asset Reporting

Performance Max asset reporting provides insight into how your creative assets are impacting ad performance for better ROI. New insights, such as rising search trends, can help you understand changes in performance and inform your broader digital advertising strategy.

What Does this Mean for Adpearance Clients?

Since its launch last year, Performance Max campaigns have developed into a robust advertising option for our clients. Now is a great time to add Performance Max to your advertising strategy and benefit from reaching the right users at the right time in their buying journey. 

Still wondering how Performance Max campaigns can benefit your digital advertising strategy? Reach out for a free digital analysis to see how your business stacks up in the competitive landscape.

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