This year, I had the incredible opportunity to serve as a jury member for the prestigious New York Festival Advertising Awards 2025 in the USA. Over the course of the judging process, I evaluated 100 entries spanning a diverse range of categories, including financial services, consumer goods, beauty and cosmetics, tourism, and more. See my links about this experience: click , click , click .

In late June, the winners were announced, showcasing exceptional creativity and innovation from around the globe — with campaigns coming from the USA, Japan, Germany, United Arab Emirates, China, Canada, Hong Kong, and South Korea.

From Fan to Featured | Agency: McCann XBC | Brand: Mastercard | Award: Grand, Gold | USA

link to my post

Brilliantly Boring | Category: FINANCIAL: Use of Discipline/Medium Integrated (Mixed Media) | Brand: PNC Bank Online | Agency: Arnold Worldwide | Award: Gold | USA

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SATO 2531 | Think Name Project | Category: Purpose | Agency: Dentsu Digital Inc. | Award: Best of Show, Grand, Gold | JAPAN

Dr. Rick | Category: FILM CRAFT Script/Copywriting | Brand: Progressive Insurance Commercial | Agency: Arnold Worldwide | Award: Gold | USA

The Harbin Back Rack Hack | Category: CREATIVITY IN COMMERCE: BEST USE RETAIL ENVIRONMENT & EXPERIENCE DESIGN | Brand: Harbin Beer | Agency: BBDO China | Award: Gold | China

CAMDOM | Category: SINGLE PLUS | Brand: Billy Boy | Agency: INNOCEAN Berlin | Award: Gold | GERMANY

Journey Reimagined | Category: FINANCIAL: Use of Discipline/Medium Guerilla/Alternative Media/Location-Based Media | Brand: Standard Chartered | Agency: Publicis Groupe Hong Kong | Award: Bronze | Hong Kong

Rainbow Wool | Category: SOCIAL MEDIA & INFLUENCER: Best Use Storytelling | Brand: Schäferei Stücke | Agency: SERVICEPLAN GERMANY | Award: Grand, Gold | Germany

BACK HOME | Category: PUBLIC RELATIONS: Best Use of AI | Brand: Imperial | Company: JOYSTICK, FIFCO | Award: Gold | Costa Rica

I hope you enjoyed this special edition and found the creatives from the New York Festival Advertising Awards as amazing as I did.

Stay tuned for more updates and behind-the-scenes stories from my marketing journey. As always, I appreciate your support and engagement — feel free to reach out with any thoughts or questions!