Diving Into The Unconscious of Your Customers: Psychology Behind Marketing | Selen Studio

🌟 Today, I will be sharing insights on a truly fascinating topic that bridges the realms of psychology and business. Join me as I explore how to apply Neurolinguistic Programming (NLP) to Digital Marketing to enhance your brand.

🫀 In this practice, we first need to tap into the core feelings of our audience. What emotions are evoked by their values? Let me give you an example: My target audience is young, female entrepreneurs, this group values gender equality and female empowerment. These values elicit feelings such as confidence, support, and motivation… Now, what I’m going to do with these core feelings is associate them with MY brand. Every time they encounter an experience with my brand, whether it’s social media content, products, ads, images, voice, text, etc., they will be fired up with those core feelings. ❤️‍🔥

🌀 Diving Into The Unconscious Mind of Your Customers 🌀

✨ Our goal in applying NLP in marketing is to create an unconscious association between your audience’s core feelings, based on their values, and your brand. By generating products and services intentionally designed to evoke specific feelings (instead of simply listing your values), your customers will form an unconscious association between your brand and the emotions these values spark within them.

🌸 NLP Marketing Step-by-step Guide: 🌸

1- Who is your target audience?

2- What are their values?

3- What emotions are evoked by those values?

4- How can you explicit that feeling via your product/service?

📲 Let me know what you think about this topic, and stay tuned for more content about the psychology behind marketing.