Author: affprn

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. Even...

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition.  But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics...

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.” With...

According to Dell, data is the new crude oil of modern society. It’s mined, it’s processed, and it’s valuable—when you know what to do with it. Data visualization turns raw data into accessible charts, graphs, and maps to help you share...

Marketers have access to more data than they need. Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops.  To extract value from the numbers in your analytics...

Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. It reduces risk and drives smarter investments. But data has no value without understanding. While the data might make sense to you, it might...

Despite rising ad cost fears during the pandemic, the ad industry is experiencing an unprecedented boom. And the ecommerce industry is leading the charge. With Google processing over 100,000 searches every second, it’s an obvious choice for running ads.  And it...

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025, making up around one quarter of all retail sales.  With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will...

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban) and small (like Scrub Daddy) have grown to millions of followers and seen exponential ROI.  For ecommerce business owners...

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers.  The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business.  In this article,...