Category: ABM

When implementing account-based marketing (ABM), you may hear the same advice, such as aligning your sales and marketing teams and creating hyper-personalized content. But without knowing your target accounts, your...

The post Effective Account-Based Targeting on LinkedIn: Tools and Techniques appeared...

Launching multiple ad campaigns at once can be a powerful strategy—but only if each campaign follows precise execution. When managed correctly, simultaneous campaigns can drive brand awareness, boost engagement, and...

The post Optimizing Ad Launches: A Methodology for Simultaneous Campaigns appeared...

In today’s competitive digital landscape, generic LinkedIn ads simply won’t cut it. To truly connect with your audience, your ads need to be tailored to each individual—while still being scalable....

The post How to Personalize Your LinkedIn Ads at Scale: A...

Launching an effective Account-Based Marketing (ABM) campaign on LinkedIn requires strategic planning and precise execution. Many B2B marketers struggle to convert high-value leads, but with the right approach, you can...

The post From Setup to Launch: Implementing a Successful LinkedIn ABM...

Low conversion rates on LinkedIn can be frustrating, especially when you’re investing time and resources into campaigns that simply don’t resonate. The key to breaking through the noise? Delivering ads...

The post Fix Low Conversion Rates on LinkedIn with 1-1 Personalized...

Creating effective LinkedIn ads for account-based marketing (ABM) campaigns requires creativity and consistency. While personalization is crucial for targeting accounts, developing unique creative assets for each account can quickly become...

The post Creative Templates That Prevent Ad Fatigue on LinkedIn appeared...

Interested in sparking (or scaling) your account-based marketing strategy, but don’t know where to start? Then this is the article for you. The sales process would be easier if you...

The post How to Do Account-Based Marketing in 7 Steps appeared...

Curious about what account-based marketing is all about? This article will walk you through exactly what it encompasses. Many businesses notice that generic marketing strategies often fail to achieve KPIs....

The post What Is Account-Based Marketing? A Comprehensive Overview appeared first...

If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you. We’ve been honing in on ABM strategies here at Single...

The post 10 Account-Based Marketing Best Practices for Maximizing ROI appeared...

Account-based marketing (ABM) can elevate your marketing results by targeting individual accounts with a higher chance of converting. Numerous ABM tactics and tools exist, but some organizations prefer working with...

The post How to Choose the Best Account Based Marketing Agency...

Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on...

The post Demandbase vs 6sense: Choosing the Right ABM Tool appeared...

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts....

The post Using LinkedIn Account-Based Marketing for Maximum Reach appeared first...

If you deal in high-ticket sales, then you know how important it is to nurture enterprise-level leads in your marketing funnel. And with that comes a well-balanced (and measured) ABM...

The post Top ABM Metrics You Should Be Tracking Right Now...

If your organization struggles to reach sales goals, many strategies can help you bring more leads down the sales funnel. However, many businesses still rely on one-size-fits-all sales and marketing...

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The sales process is much easier when you target the highest-value clients. That’s why account-based marketing (ABM) works. With this tactic, sales and marketing professionals nurture target accounts that fit...

The post How to Build an ABM Strategy in 6 Steps...

Every business is unique, and all marketers know this. How can marketers drive growth for a specific client profile? Account-based marketing (also called signal-based selling) targets a high-value audience, and...

The post The Top 12 ABM Tools to Enhance Your Account-Based...

Our B2B Marketing Exchange Speaker Spotlight is back with none other than Jeff Marcoux, CMO at