Category: b2b-digital-marketing

It’s true that both social media and content fuels success for B2B. However, when putting together a digital marketing strategy, it’s too easy to consider them as separate entities. The truth is, they work best to fuel success when considered together...

Understanding demographics is an important part of digital marketing because these statistics represent your audience. You need to know the details in order to know how to market to them properly. Information such as age, gender, location, income, job, education, and...

It’s true that SEO is used to improve organic traffic coming to your website, but what does this really mean? Well, there’s a lot more that goes into an SEO program than it first appears. One detail that people often miss...

When you choose a digital marketing agency to work with, a lot factors into the decision. Sure, there are budget considerations, whether their competencies align with what you need, and even a general gut instinct that they will be a good...

It’s true that digital marketing is in place to facilitate B2B growth, and at the foundation of these endeavors lies the content marketing strategy. Content creates the foundation of most digital marketing strategies. It has been our experience that content can...

These days, SEO is treated as an offshoot of digital marketing. Since results can’t be predicted, it is one of those things that’s good to set up, but doesn’t makes sense to spend a lot of time obsessing over it. In...

When you are enacting your digital marketing strategy that was created in-house, it’s all too easy to fall into a routine and go through the motions. Focused on the day-to-day activities, you may miss the obvious – that perhaps things aren’t...

There comes a time in every marketer’s life where it becomes clear that they need help. So, they consider outsourcing to be a viable option. While this is the case, know that there are so many different routes, the answer on...

Many of us think that content marketing is simply about creating content and hoping people read it. However, there really is a lot more to it than that. When done right, it can enhance the sales cycles in ways that other...

These days, SEO is looked at as a vital part of any B2B digital marketing strategy, but it also stands on its own, as well. There are a variety of factors that impact SEO, and each of these holds important. One...

So, you’ve realized you needed to hire a Fractional CMO to oversee your marketing efforts and help you achieve some objectives. Well, this is only just the beginning the beginning. Sure, they may have a proven track record of success, and...

One thing that a Fractional CMO really shines at is driving results. After all, the majority of clients will hire with at least a vague goal in mind of improving business. That being said, before you hire a Fractional CMO, it...

In many ways, content marketing can be looked at as a foundational activity for digital marketing. It can accomplish a lot, such as nurturing leads, improving organic traffic, and even branding. Yet, in order to optimize content marketing efforts, the strategy...

When we think of social media, we often consider it as part of a bigger digital marketing strategy. While this is true, it also can be treated as a separate entity. The entirety of the marketing strategy is composed for the...

When it comes to digital marketing, no matter what is going on, it can be a good thing to take a top-down approach. Although leadership, such as the president or CEO, might have nothing to do with marketing, on some level,...

When it comes to achieving your goals as a B2B, it is very difficult to accomplish what you want without a well-stocked marketing department. Marketing is responsible for branding, generating and nurturing leads, and in general, getting eyes on the business,...

So, you’ve decide to outsource your marketing leadership and are working with a Fractional CMO. There are so many reasons why this is a good idea! With a Fractional CMO, you can have all the benefit of having a strategic leader...

No one can take away from you that you know your B2B better than anyone. You understand the ins and outs, your customers, your products, and more. Yet, when it comes to B2B marketing, it is surprisingly difficult to see what...

So, you know you need help with your marketing. There are many reasons why you might need help. You could feel as if you need someone to facilitate the alignment of marketing and the growth of the company. You could need...

These days, it’s true that data drives decisions when it comes to business. Marketing is no exception to this. As is the case with operating any other department in the business, marketing requires a series of strategic decisions that will be...

When it comes to creating content for a B2B, it is important to understand that it is more than just words on a page that relate to your industry and specialty. Putting together a content marketing program needs to be more...