Category: Content

B2B marketing depends on content marketing. In fact, content marketing is a foundational activity that creates a trickle-down effect. If the content is solid, it will enhance other forms of marketing, such as newsletter marketing, digital advertising, and social media marketing....

We tend to think of B2B digital marketing as a serious of activities, such as content marketing, social media, and newsletter marketing. Sure, you do need to treat these as isolated parts of a whole because even though they will all...

Content is a foundational activity for B2B digital marketing. There’s so much that it can do, but only when each of its purposes are considered while building the strategy. It isn’t a simple matter of selecting article topics that look like...

When it comes to B2B content marketing, it is about more than just posting content that looks like it relates to your business or industry and hoping for the best. Yet, it’s easy to hope that it will work. However, there’s...

Case studies are a tool that has been used in marketing for a long time. Most of these case studies are online now, but there was a time when copywriters were hired to pen extensive ones that a company would then...

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Let’s face it – there’s a lot that goes into creating a content marketing strategy for B2B, and frankly, very few companies get it right. Content marketing isn’t a simple matter of making sure your content relates to your business. It’s...

When creating a content marketing strategy, there is a lot that goes into it. One of the major factors is whether the company is a B2B or B2C. Both types of business require an entirely different strategy in order for the...

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When it comes to creating a content strategy as part of digital marketing plan, there’s a lot more that goes into it than it first appears. The first thing is that the content needs to connect with the audience, and if...

The post Why SaaS brands need a story that connects, not just converts appeared first on Hallam.

Content marketing is an integral part of your overall digital marketing strategy. In a lot of ways, it’s the foundation of all your activities related to digital marketing. However, in order to do what needs to be done for the marketing,...

When it comes to digital marketing, every piece of the puzzle should be created consciously. However, when it comes to content, we often see a lack of strategy – meaning that people tend to choose topics randomly and post whatever they...

When it comes to creating a content marketing strategy, it is easy to fall into the trap of writing content that is current, trending, and maybe even news-worthy. While there is nothing wrong with this on the surface, it is important...

We all know that content is the backbone of most of our digital marketing pursuits. It has a positive impact on so any items, including social media, SEO, and even paid advertising. However, it is all too easy to become a...

Digital marketing is a discipline that requires a broad range of skills. It also requires cooperation between other players, such as web developers. Inevitably, digital marketers might orchestrate some website work to improve conversions, SEO, performance, and more. This means that...

When it comes to creating content for your business, there is often this idea that all you need to do is write well and cover the topic effectively. This is an oversimplified way of looking at it. The truth is, there...

One of the standout purposes of content market is its ability to position you, your business, or your brand, as an authority on your topic. This is done through a writing style often referred to as “thought leadership”. This is a...