All About Bachelors Degree In Digital Marketing
Digital Marketing course in Nepal
What’s with all the excitement about digital marketing these days?
First, we, Sunway college have introduced a bachelors degree in digital marketing. We have successfully introduced bachelors degree in data science too. Keep reading to learn all about our bachelors degree in digital marketing.
Second, digital Marketing or online marketing is a component of marketing, an essential one today. Either be it for businesses to promote their product and service or for personal branding. And with networks and information sharing through Social Media Marketing (SMM) and much more. It depends on how you are able to showcase what you have in the best way possible. Your product should reassure your consumers demand.
The major foundations of digital marketing in Nepal are:
- Content Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization
- Social Media Marketing
The major companies and businesses that are there in their position today are because of these foundations they put their trust in.
Scope of digital marketing in Nepal
We know how the online concept of the internet skyrocketed after the world was hit by the global COVID pandemic. When we thought everything had halted, while most businesses went down really quickly, the ones that survived knew something had to be done.
Use of Zoom and Google Meet to carry out jobs and activities signaled that the show must go on, and that became the new normal. That’s when the seriousness of digital marketing was reignited.
Although we can say Nepal is still in its nascent phase when it comes to digital marketing, we have understood its importance, and that knowledge is a progress in and of itself.
To put it simply, Nepal has a lot of scope in the field of digital marketing, and so much is yet to be discovered. So, for the digital marketing enthusiasts and those of you seeking to find a career in this booming digital marketing industry, congratulate yourself already; you are on the right path.
A bachelors degree in digital marketing — what’s in it for me?
Sunway, one of the best IT colleges in Kathmandu, has introduced a bachelors degree in digital marketing. And it is not just your usual degree; it is an undergraduate British degree with an academic partnership with Birmingham City University (BCU). I shall come back to the “hons” bit later on, so make sure you are reading until the end.
So where was I? Yes, and the academic excellence it has been providing is top-notch. And with an appetite to give more and grow extra, It has recently spread its wings by introducing a bachelors degree program in digital marketing, which is commendable in and of itself because it is one of the first colleges to provide a bachelors degree in the field of digital marketing.
Oh, and the ‘first’ reminds me of the next major program in data science that Sunway has recently introduced.
About BA (Hons) Marketing with Digital Communication in Detail
The ‘Hons’ bit stands for Honors, which represents a 360+ credit study over 3 years with a project or dissertation in the final year.
Our bachelors degree program in digital marketing is of 4 years long based on the sandwich course layout, and we have a 9-month paid professional placement with 480 credit hours assigned.
Moreover, honors degrees have higher educational standards than traditional degrees due to research and practice-based learning. We, with our degree, are trying to make our students industry-ready before they graduate.
Why should you choose our BA (Hons) Marketing with digital communication?
Our bachelors degree in digital marketing will give you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This undergraduate honors degree will not only give you the necessary knowledge of marketing but also the personal skills that employers demand.
This allows you to make an immediate impact upon graduation. In addition, your experience will be further enhanced by the opportunity to undertake a 9-month paid professional placement.
Digital marketing is an ever-evolving discipline that requires a deep understanding of the core principles. You will benefit from our method of teaching. It has been designed to give you the practical and professional skills that employers seek.
Furthermore, the practical abilities and acumen will certainly help you make a beautiful career in digital marketing in Nepal. Your knowledge won’t be limited to Nepal as you can aim your growth towards other countries as well.
Our placement partners in digital marketing industries
With our 9-month paid professional placement, you will be able to work for good companies and agencies while learning a lot from them. First, you work under them and then work with them. That’s how we want you to succeed.
Some of our placement partners are:
Digital marketing in Nepal: career and salary
You will be generously paid in the field of digital marketing in Nepal with enough skills that you will develop over time. So, upon successful completion of our BA (Hons) in Marketing with Digital Communication Program, you can develop your career in digital marketing in the following:
- SEO specialist (approx. Rs. 45000 to 1 lakh)
- Marketing manager (approx. Rs. 51,700- 1,15000)
- Digital marketing expert (approx. 120,000)
- Digital marketing consultant (approx. 1,20,000)
- Brand manager (approx. Rs.1,30,000)
- Social media specialist (approx. Rs. 40,000- 1,19,000)
- Content strategist (approx. Rs. 43,000- 1,31,000)
These salaries vary according to one’s skills, experiences and the companies they work for.
If you are an enthusiasts and are keenly interested in the marketing world then you should come on board. Also those of you looking through the window to weigh your options, I think you should give it a go. You are about to enter a world that will never dry up and your ideas and creativity will get a direction and an enhancement if you give Sunway a chance to showcase your abilities.
Yes, Sunway will definitely help you understand your expertise better.
From basic marketing, personal branding, data insights and analytics to marketing strategy and leadership, Sunway has it all covered. In no time you will see yourself transitioning from a marketing noob to a brilliant marketer. Our digital marketing bachelors course structure has all your essential coverage regarding digital marketing in Nepal and globally.
You must know this before you enroll in our digital marketing bachelors course
Eligibility
Apart from being passionate about the subject, you need to check a list of criteria below:
- You must complete grade 12 exam conducted by the National Exam Board (NEB)
- For A-levels, a minimum of 3.0 credits with at least a grade of D or above
- You must demonstrate your English proficiency with the BCU recognized English tests: IELTS/ TOEFL/ PTE; 6.0 Score with each band of 5.5.
Why English proficiency test?
Because this is a UK degree and the criteria is established by Birmingham City University (BCU).
If you haven’t taken any English proficiency tests, then BCU has its own GETS exam and we have been setting up preparation classes and conducting GETS exams for our data science students.
Our bachelors degree in digital marketing: syllabus and subject
Our undergraduate degree in digital marketing is recognized by the Chartered Institute of Marketing (CIM), and our course provider is Birmingham City University (BCU), UK.
The best part is that you will receive this through every module and have a chance to work with our very own student-led branding and strategy department.
What’s more, your true development will be fostered in your 9-month paid professional placement in Nepal’s competent digital marketing industries.
In a Nutshell
The ever-growing world of information technology has created quite a stir in the digital world. Almost everyone wants to thrive. In a world where you “show, don’t tell”, bring out the finest part of you into action by being a part of our bachelors degree in digital marketing.
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