Category: Digital Advertising

Paid media is the a-train to reaching quality results for your brand. It works quickly, and every brand ought to weigh it’s costs and benefits. If you’re brand new to...

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The world of digital advertising faces a significant revolution because of the rapid development of artificial intelligence (AI). Through AI, it is now possible to create ads which are the product of higher intelligence and accuracy. Therefore, the success rates are...

Are you searching for fresh opportunities to connect with your target audience and boost brand awareness? With adults spending over one hour and 43 minutes streaming audio every day, it’s time to tap into the large listener base and embrace programmatic...

Adpearance is excited to announce that it has been awarded Google Premier Partner status for 2024 — the tenth consecutive year in a row! Over the past year, Adpearance has continued to optimize Google Ads to deliver excellent results for our...

Looking for new ways to boost in-person shopping? Help potential customers find and learn about your business with Performance Max campaigns for store goals. This campaign type promotes in-person visits and purchases by empowering potential customers with the information they need...

Are your digital marketing efforts consistently generating the right leads you need to drive sales? Understanding how to effectively collect and utilize high-quality data can boost your marketing performance today and set your business up for growth and long-term success. Why...

It’s hard to believe that 2023 is almost over. As we approach the new year, now is the perfect time to reflect on the technology and strategies dominating digital advertising. Let’s examine how the top four trends that moved the needle...

Consistently creating compelling content to drive marketing is challenging. Time, effort, and energy investments are required to generate a robust creative asset suite.  AI-powered tech like Adobe Photoshop Generative Fill can significantly reduce those barriers for your business. The AI-powered feature...

Is your dealership prepared to maximize sales this holiday season? Car sales peak in December each year. Accelerate sales for your dealership by capitalizing on high consumer demand with a seasonal advertising strategy that fits your dealership’s goals. It can be...

Short-form video content continues to grow rapidly in popularity across platforms, making it a powerful tool for businesses to connect with potential customers. By creating highly engaging videos for your audience, you can connect at a more personal level, communicate the...

Drive more high-quality leads for your dealership by upgrading the efficiency and effectiveness of your Vehicle Ads with machine learning-powered Performance Max campaigns. Performance Max campaigns combine Google’s automation technologies across bidding, budget optimization, audiences, creative, and attribution to drive stronger...

Luxury dealerships have different vehicles and markets than mass-market brands. The needs of luxury brands provide unique challenges and opportunities for dealers to drive more sales, which should be reflected in their digital marketing strategies. Challenge: Fewer Luxury Car Shoppers Opportunity:...

Businesses have access to more marketing data than ever before. It’s easy to get caught up in the numbers — comparing every data point at face value — instead of focusing in on the associated cost for the key performance indicators...

The incorporation of AI into our professional and personal lives is becoming unavoidable. Ad platforms are investing heavily in automation and machine learning, heralding the end of familiar manual controls. While the technology is new and constantly evolving, there are clear...

Demand for your business’s goods and services can ebb and flow throughout the year. Make the most of your high-demand seasons with a lead-generation strategy that capitalizes on the increased interest in your inventory and services to maximize sales. Digital Advertising...

Buyers are shopping online now more than ever, and it can feel challenging to evaluate what digital solutions to prioritize in your marketing mix to meet your business needs and drive results. Gain more insights into your current competitive position along...