August 2024 Digital Updates – Meta Allows Offers for Ads, Threads API Expands, TikTik Launches App Center and more!

Google will no longer phase out third-party cookies on Chrome, as has been continually announced since 2020. Yes, it’s a shock to us all. But at the same time, is...
The post Google Pauses Plans to Stop Third-Party Cookies in Chrome...
The post Google hits pause on the deprecation of third-party cookies (again) appeared first on Hallam.
The post The Hagakure approach to paid search advertising appeared first on Hallam.
As we enter the era of generative AI, a new concept, "Share of Model," is gaining momentum.
The post Share of Model: a key metric for AI-powered search appeared first on Hallam.
The post The rise of voice search appeared first on Hallam.
The post Paid advertising beyond search: exploring alternative strategies for marketing success appeared first on Hallam.
The post June 2024: digital trends report appeared first on Hallam.
The post How to get started with Google Performance Max appeared first on Hallam.
The tech world buzzes with the news of the big potential HubSpot acquisition by Google. It’s a pretty markable conjoining of two big players in the tech and marketing industries....
The post What A Potential HubSpot Acquisition By Google Could Imply...
At Google Marketing Live 2024, Google unveiled a host of AI-powered solutions set to revolutionize its advertising platform over the coming year. These changes promise to enhance every ad type...
The post Google Marketing Live 2024 Recap: Key Takeaways for Digital...
The post A guide to getting started with Google Demand Gen campaigns appeared first on Hallam.
The post Key takeaways from Google I/O 2024 appeared first on Hallam.
In March 2024, Google announced a core update aimed at improving the quality of search results that has had a big impact on SEO for travel websites. The update prioritizes...
The post Google’s Update: SEO for Travel Websites Essentials appeared first...
Are Google Ads effective in 2024? The short answer is: Despite how crowded the online advertising space is, yes, Google Ads continues to reign supreme for its intent-based targeting mechanism....
The post Are Google Ads Still Effective in 2024? appeared first...