Category: Marketing Strategy

Think about the last time you saw a picket line in Hollywood. With actors and writers brandishing signs, the scene becomes an evocative display of labor fighting for its worth....

The post Strike Marketing: What We Can Learn from the...

Coca-Cola, the beverage giant that almost every person on the planet recognizes, has an arsenal of marketing strategies that have stood the test of time. However, even iconic brands need...

The post What We Can Learn From the New Coca-Cola...

Outbound marketing is an area where many companies struggle to make headway, mainly because it’s not just about throwing cold emails or calls into the wind and hoping for the...

The post How to Master Outbound Marketing at Scale Using...

In our current digital climate, the rise of artificial intelligence presents both exciting opportunities and unique challenges for marketers. As AI continues to redefine the rules of the game, it’s...

The post How We Use Adaptive Marketing so We Don’t...

The path to business growth is often riddled with decisions that can make or break your venture. One of the most crucial decisions revolves around the age-old debate of focus...

The post Business Growth: When to Focus and When to...

So, meme marketing is a thing now. Marketing content is constantly taking different shapes and forms: One month, short-form content is king, and the next, it’s long-form content. The month...

The post How to Use Meme Marketing to Boost Your...

In recent years, there’s been a noticeable change in how we think of chief marketing officer jobs across various industries. The traditional role of a CMO, once solely focused on...

The post The Decline of Chief Marketing Officer Jobs appeared...

Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest...

The post How to Choose a Digital Marketing Agency That...

Known for his innovative ideas and bold statements, Elon Musk has once again captured the world’s attention. This time, he’s taking a stand for freedom of speech and Twitter growth,...

The post Elon Musk and His New Age Marketing Strategy...

A lot of marketers today aspire to be a jack of all trades. But we all know how the idiom goes, right? They’re ultimately all masters of none. If you’re...

The post Should You Focus on Only One Type of...

If you’re a marketer or business leader, you know the importance of looking for insights and inspiration for strategic planning. Market research is a seminal aspect of effective marketing execution,...

The post Why Every Marketer Should Listen to Earnings Calls...

Attending an industry conference presents a valuable opportunity to expand your professional network, gain industry insights, and propel your business forward. From networking tips to leveraging conference sessions, here’s how...

The post How to Make the Most Out of Attending...

This is Part Two of a two-part series. Read Part One here. With each passing month, the standards for digital marketing change. At one point, everyone was obsessed with domain...

The post Digital Marketing Tactics: 10 Things that ALWAYS Work...

Many tend to believe that marketing information strategies are losing their potency. We’re here to give you a different perspective. With concerted effort and dedication to producing high-quality informational content,...

The post White Papers & Webinars: Is Marketing Information Still...

This is Part One of a two-part series. Stay tuned for Part Two! As of writing this, another recession is looming on the horizon, which, as we know, tends to...

The post Marketing Effectiveness: 10 Things that ALWAYS Work (Even...

As a website owner, tracking your shares is vital to your marketing strategy. And all savvy marketers know that promoting and repurposing content on social media is an effective way...

The post What Is Dark Social – And How Do...

Marketing is an ever-evolving field that requires careful planning and a deep understanding of your target audience. However, even the most well-intentioned campaigns can turn into marketing fails, resulting in...

The post How to Turn Your Marketing Fails Around appeared...

The idea of a recession coming has become a focal point for economists and business owners this year. While opinions differ regarding the likelihood of a recession in 2023, it...

The post Should You Adjust Your Prices with a Recession...

Updated July 2023. You can elevate your business to new heights with a stellar promotional plan. In an increasingly competitive world, this tool has become indispensable for businesses big and...

The post How to Create a Promotional Plan (with Examples...

Marketing strategies are constantly adapting to the ever-changing digital landscape. Some stick around longer than we think they should, and others vanish faster than you can even notice. In this...

The post 3 Marketing Strategies That Will Disappear in 2023...

Updated July 2023. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting...

The post 100+ ChatGPT Prompts to Enhance Your Marketing Campaigns...