Despite the release of an open-letter hours prior to the news breaking that Elon Musk had completed his takeover of Twitter —stating that he intended to prevent the platform from...
The post Should Brands Pause Twitter Ads Amid Elon Musk’s...
YouTube Shorts vs TikTok: Which is best for business?
With 70% of web users now regularly watching short-form video, it’s no secret that this format is becoming more and more the chosen type of content used by businesses to...
Want Rapid Social Media Growth? Focus on TikTok or LinkedIn
Rapid growth on social media, widely measured through follower counts and engagement, comes from two key platforms: LinkedIn, which is still the leading platform for B2B, and TikTok, where users...
EU-US Data Privacy Framework Eases GDPR Concerns
U.S. President Joe Biden signed an executive order last weekend to implement a European Union – United States data transfer framework, which was originally announced in March to change American...
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Are You Engaging LGBTQ+ Audiences on National Coming Out Day & LGBT History Month?
Marketing gold at the end of the rainbow Inclusive marketers will know it’s National Coming Out Day on the 11th of October in the UK, and LGBT history month in...
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TikTok’s Latest Advertising Trends
“Follow Me to London” – a special event organised by TikTok on 29 Oct 2022 was the chance for this year’s hottest social network to present to businesses and agencies...
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