Category: Paid Search (PPC)

The post June 2023: digital marketing report appeared first on Hallam.

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The post May 2023: digital marketing report appeared first on Hallam.

Our monthly marketing report is back: this time, we’ve combined our Strategy, Organic, and Paid Media insights all into one place. Featuring three trends that are presenting opportunities for marketers at the moment, followed by industry news from across all specialisms,...

When designing a landing page for PPC, there’s a lot to consider. There are tons of features you simply have to implement if you want to make the maximum return on your pay-per-click campaigns. That’s why we’re guiding you through our...

In today’s digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs) have become a popular tool for marketers to expand their reach and increase conversions. If you’re not familiar with DSAs, don’t...

The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published. The report usually brings a quiet satisfaction or sigh of relief among social media marketers, as it allows them to compare...

The newest leaders of our Paid Media Team, Molly Watters and Alex Jackson, are both full of energy, positivity, and are excellent leaders and team players – their promotions are nothing short of deserved. Their promotions will see them leading a...

Since introducing our organic round-up earlier this year, it seemed only fitting to bring you a monthly dose of paid media news, too.  Our paid media team has been working hard behind the scenes to collate this month’s best bits, allowing...

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital marketing to raise awareness, build their volunteer base, and most importantly, generate funds.

The post The future of digital...

Paid media seems relatively straight forward: in its simplest form, you put money in and then track the return on investment that you get from it. In Gartner’s latest CMO Spend Survey which analyses where CMOs are planning to put their...

We’re delighted to announce we’re working with new clients: Ironmongery and Electrical Direct. The national e-commerce brands have exciting growth plans for the coming years and have chosen to partner with us to expand their presence and reach their goals. Ironmongery...

The ultimate goal of attribution modelling is to understand which channels are helping you achieve your business goals. Attribution provides you with the stepping stones to success – by understanding the paths your users take, you can leverage performance to increase...

We’re very excited to announce we’ve been named finalists for not 1, not 2, but 3 awards at the UK Digital Excellence Awards. In a heavily competitive industry, the UK Digital Excellence Awards recognise and celebrate outstanding digital work. They reward...

Missed our November Breakfast Briefing? Here, our Head of Paid Media, Jack, shares his top insights from his Breakfast Briefing talk: "CPA & ROAS are dead; long live lifetime value". At a time when budgets are tightening up, Jack will explain...

Marketing often pushes for a quick return on investment – proof that your dollars spent equate to more dollars earned. Doubtless, many campaigns are doomed to fail before you’ve even got them off the ground because you see a less-than-palatable ROAS,...

In a competitive social media landscape, standing out of the crowd and reaching your target audience can be tricky. With access to around 4.59 billion daily active users across Facebook, Instagram and Messenger, advertising on Meta can give brands the opportunity...